Communications

The Chemistry of Good Presentations

Any number of things contribute to good presentations, not the least of which is their content, but there are other things at play that influence and persuade your audience to either buy in and believe or back away and withdraw their attention. Context matters. Where are you when you begin your story? Where is your […]

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Posted in Communications, public relations | Tagged , | 12 Comments



The Power and Pain of Polling

In North America, we poll on anything we can imagine. From toilet paper preferences to preferred political leaders. We poll and poll and use those results to make a host of decisions.  Most of us either believe that polling results are completely useless or absolutely insightful. Sometimes they are both. After all, an insight into […]

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Posted in Marketing, public relations | Tagged , , | 36 Comments


That Awkward Personal Branding – Improving your LinkedIn Profile

Gone are the days of anonymity, to be successful in 2018, you have to embrace personal branding. I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally begins with reluctance to include a photo and […]

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Posted in public relations | Tagged , , , | 33 Comments




The beauty of plain

Plain language isn’t about how smart your reader is. It’s about how smart you are. It’s about how important your message is. If it matters, it should be plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments



Launch

Launch is a word that holds so much potential in such a small innocuous package. It’s a letter away from lunch, which is often sought after and has its own appeal, but doesn’t quite capture the power. Launch is about huge ships sailing into adventure after you smash a brilliant bottle of champagne on the […]

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Posted in public relations | Tagged , , | O Comments


Slow and Expensive

When did I become an advocate for slow and expensive? It was a gradual thing. I don’t really think it was a question of choice, as much as, a rebellion against the alternative, fast and cheap. For reasons that remain elusive to me, fast and cheap have become beacons for consumers. Fast and cheap food […]

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Posted in Communications, public relations | Tagged , , , , , , | O Comments