Communications

5 Ways To Be Strategic with Data

Posted on June 6, 2017

Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities.  They provide great building blocks for effective marketing campaigns but I […]

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Getting the angle right, your personal brand photo

Posted on May 16, 2017

  I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It struck me that I was more worried about how the food would look than […]

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5 Lessons on Advocating with Social Media

Posted on May 3, 2017

I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternate facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]

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Body Language – Managing You, So You Can Deliver Your Message – PART 2

Your body can give away secrets you’d never dream of sharing, so when going into a meeting or presentation, take the time to note your body language and the body language of those around you.  Even if you are presenting to a large gathering, you can get a sense of the room based on the […]

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The beauty of plain

Posted on July 25, 2016

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a tool […]

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Mean What You Say, Know The Meaning of Sayings

Posted on June 21, 2016

A few years a ago a friend of mine who teaches and does research through various universities was trying to rally some of her colleagues around an initiative and used the phrase, “Jump on the band wagon.” Shortly afterwards she was reprimanded by the administration for using politically incorrect language. Apparently the interpretation of the […]

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Wanted: Communications Goddess

Posted on April 11, 2016

When job descriptions become a communications nightmare. Chatting with old colleagues, fellow communicators and bloggers on LinkedIn is always good fun and every once in a while I come across something that makes me want to share more widely. In this instance, it started with a series of odd job descriptions that I came across a few months […]

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Handling Hecklers

Whether you’re standing in front of an audience of thousands or your colleagues in a meeting, handling a heckler is no fun, but it can be done with aplomb. In various studies conducted over the years public speaking has ranked number one as the most feared activity.  In some studies almost 30% of respondents have […]

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What’s Better, Ideation Or Creativity?

Posted on April 11, 2015

My office went through the StrengthsFinder process earlier this year and “ideation” was one of my identified strengths. In the past when I’ve done similar things, in lieu of ideation I would draw the “creative” card. While my colleagues would nod in agreement, seeing it as a compliment, I’ve always been a bit suspicious of […]

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Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]

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