Communications



The beauty of plain

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a tool […]

Read More

Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments



Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]

Read More

Posted in Communications, public relations | Tagged , , , , , | O Comments


Launch

Launch is a word that holds so much potential in such a small innocuous package. It’s a letter away from lunch, which is often sought after and has its own appeal, but doesn’t quite capture the power. Launch is about huge ships sailing into adventure after you smash a brilliant bottle of champagne on the […]

Read More

Posted in public relations | Tagged , , | O Comments


Slow and Expensive

When did I become an advocate for slow and expensive? It was a gradual thing. I don’t really think it was a question of choice, as much as, a rebellion against the alternative, fast and cheap. For reasons that remain elusive to me, fast and cheap have become beacons for consumers. Fast and cheap food […]

Read More

Posted in Communications, public relations | Tagged , , , , , , | O Comments


Etiquette – Things You Learned in Kindergarten

Over the years, I have  helped many clients prepare for their first meeting with a legislator. I have seen presidents of national and multinational corporations, men with billion dollar budgets and thousands of employees break out in a sweat at the thought of presenting their organization’s perspective to a Minister.  I have also had clients […]

Read More

Posted in Government Relations, public relations | Tagged , , , , , , , , , | O Comments


Random Acts Of Branding

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This post is the consequence of that discussion and so our joint offering. So what happens […]

Read More

Posted in Communications, public relations | Tagged , , | O Comments