Debra Yearwood

Getting the angle right, your personal brand photo

Posted on May 16, 2017

I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It struck me that I was more worried about how the food would look than most […]

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The beauty of plain

Posted on July 25, 2016

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a tool […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments


Mean What You Say, Know The Meaning of Sayings

Posted on June 21, 2016

A few years a ago a friend of mine who teaches and does research through various universities was trying to rally some of her colleagues around an initiative and used the phrase, “Jump on the band wagon.” Shortly afterwards she was reprimanded by the administration for using politically incorrect language. Apparently the interpretation of the […]

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Posted in Communications | Tagged , , , , , | 38 Comments


Two Steps Forward…

With the American primaries heating up there has been a fair bit of coverage and discussion on women’s voting patterns and in particular, Hilary Clinton’s popularity with women voters. Initially I was surprised to learn that Bernie Sanders was gaining traction with young women.  Really, a seventy-four year old man could better represent women than […]

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Posted in Government Relations | Tagged , , , , | 5 Comments



What’s Better, Ideation Or Creativity?

Posted on April 11, 2015

My office went through the StrengthsFinder process earlier this year and “ideation” was one of my identified strengths. In the past when I’ve done similar things, in lieu of ideation I would draw the “creative” card. While my colleagues would nod in agreement, seeing it as a compliment, I’ve always been a bit suspicious of […]

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Does opportunity knock or slip in through the back door?

Posted on March 16, 2015

View image | gettyimages.com Taking advantage of opportunity is a lot harder than it sounds. Opportunities rarely come wrapped like beautiful presents. In fact, there are times when opportunity looks suspiciously like a setback or failure. I have confidently declared something to be a bad idea only to reflect on it later and realize it […]

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Posted in Management | Tagged , , , | 18 Comments



Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]

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