Marketing in the Uncanny Valley

Posted on June 1, 2018

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]


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Posted in Communications, public relations | Tagged , , , | 56 Comments