Comm Before the Storm


The beauty of plain

Posted on July 25, 2016

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a tool […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments



What’s Better, Ideation Or Creativity?

Posted on April 11, 2015

My office went through the StrengthsFinder process earlier this year and “ideation” was one of my identified strengths. In the past when I’ve done similar things, in lieu of ideation I would draw the “creative” card. While my colleagues would nod in agreement, seeing it as a compliment, I’ve always been a bit suspicious of […]

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Posted in Communications, Management | Tagged , , , , , | 11 Comments


Does opportunity knock or slip in through the back door?

Posted on March 16, 2015

View image | gettyimages.com Taking advantage of opportunity is a lot harder than it sounds. Opportunities rarely come wrapped like beautiful presents. In fact, there are times when opportunity looks suspiciously like a setback or failure. I have confidently declared something to be a bad idea only to reflect on it later and realize it […]

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Posted in Management | Tagged , , , | 18 Comments


Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]

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Decisions

Posted on July 29, 2014

  Decisions don’t always work the way you intend them to.  That’s a good thing, it keeps life interesting and it keeps our imaginations flowing. For instance,  the image above comes from a corner of my garden. A huge thorn had started to grow without my noticing. By the time it came to my attention it was covered in buds. I’d […]

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Synchronicity, both beautiful and challenging

Posted on July 15, 2014

The term, synchronicity comes from Carl Jung, who first coined the phrase in the 1920s.  Jung saw synchronicity as two or more events that are meaningfully related, though they may not be causally related. He first developed the idea while treating a patient who dreamed of a golden scarab. During the session, as she described her […]

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