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5 Ways To Be Strategic with Data

Posted on July 30, 2018

In business we look at the information we gather from things like surveys, buying habits, polls and online activity to learn preferences, find trends and spot opportunities.  The information we gather acts as building blocks for everything from marketing campaigns to product development, but I sometimes wonder if we are outsmarting ourselves.  All of the […]

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Posted in Communications, Marketing | Tagged , , , | O Comments


Two Steps Forward…

With the American primaries heating up there has been a fair bit of coverage and discussion on women’s voting patterns and in particular, Hilary Clinton’s popularity with women voters. Initially I was surprised to learn that Bernie Sanders was gaining traction with young women.  Really, a seventy-four year old man could better represent women than […]

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Posted in Government Relations | Tagged , , , , | 5 Comments