Marketing

5 Ways To Be Strategic with Data

Updated in August 2017 Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities.  They provide great building blocks for effective […]

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Posted in Communications, Marketing | Tagged , , , | O Comments


Warming Up The Audience Before Delivering Your Message

Regardless of the setting, whether I’m leading a workshop, lobbying or speaking at an event, I always warm up my audience before delivering my message. When they’re warm, I’m hot. A Story from the Field The CEO of the large pharmaceutical company was anxious to meet with an Assistant Deputy Minister (ADM).  His company had […]

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Posted in Communications, Government Relations, Marketing | Tagged , , | 12 Comments


The Power and Pain of Polling

In North America, we poll on anything we can imagine. From toilet paper preferences to preferred political leaders. We poll and poll and use those results to make a host of decisions.  Most of us either believe that polling results are completely useless or absolutely insightful. Sometimes they are both. After all, an insight into […]

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Posted in Marketing, public relations | Tagged , , | 36 Comments


Marketing Attitude

Marketing Attitude, what story is your brand telling?

It was my third day of business travel and I was tired but looking forward to a seminar on motivation. About halfway through the presentation, I realized that the longer I stayed the more demotivated I felt. The speaker was engaging,  she was actually quite funny, but her material was dated. My table-mates were a […]

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Posted in Communications, Marketing | Tagged , , | 10 Comments