The Power and Pain of Polling

Posted on April 24, 2018

In North America, we poll on anything we can imagine. From toilet paper preferences to preferred political leaders. We poll and poll and use those results to make a host of decisions.  Most of us either believe that polling results are completely useless or absolutely insightful. Sometimes they are both. After all, an insight into […]


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Posted in Marketing, public relations | Tagged , , | 36 Comments