branding

Every Contact Counts

Posted on June 10, 2018

Ever start to do one thing only to find that you have actually achieved something quite different? Well, the two young men in the following story set off to deliver some tickets to an important contact, what they accomplished was some very effective, albeit negative, branding. Two young airline executives were on Parliament Hill for […]

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Posted in Government Relations | Tagged , | 10 Comments


11 Dangerous Misconceptions about Communications

Posted on May 1, 2018
11 common mistakes in communications

Communications is as necessary to our survival as breathing. It’s how we engage and interpret our world. We label and reference what we see hear and smell and then use that information to share ideas, solve problems and fire imaginations. Despite the integral role it plays in helping us to navigate our lives we often […]

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Posted in Communications, Internal Communications, Leadership | Tagged , , , | 10 Comments


Marketing Attitude

Posted on April 10, 2018
Marketing Attitude, what story is your brand telling?

It was my third day of business travel and I was tired but looking forward to a seminar on motivation. About halfway through the presentation, I realized that the longer I stayed the more demotivated I felt. The speaker was engaging,  she was actually quite funny, but her material was dated. My table-mates were a […]

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Posted in Communications, Marketing | Tagged , , | 10 Comments


That Awkward Personal Branding – Improving your LinkedIn Profile

Posted on March 26, 2018

Gone are the days of anonymity, to be successful in 2018, you have to embrace personal branding. I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally begins with reluctance to include a photo and […]

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Posted in public relations | Tagged , , , | 33 Comments


Getting the angle right, your personal brand photo

Posted on May 16, 2017

I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It struck me that I was more worried about how the food would look than most […]

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Posted in Communications, public relations | Tagged , , , , , | O Comments


Random Acts Of Branding

Posted on January 7, 2014

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This post is the consequence of that discussion and so our joint offering. So what happens […]

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Posted in Communications, public relations | Tagged , , | O Comments


A Simple Lesson About Brand Taught By Disney

Posted on March 12, 2013

I went on a Disney Cruise with my kids in February. I specifically chose Disney because my husband wasn’t going with us (he’s busy working on his master’s thesis). I felt that if I was going to travel alone with my kids to unfamiliar places, I needed to have some back up. I needed to […]

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Posted in Communications | Tagged , , , | O Comments