Communications

9 Ways Social Media Does Good

We regularly hear about the destructive power of social media. There’s no doubt that it can create a variety of problems, but social media also has a positive side. Continuous Improvement Process: One of the most interesting aspects of social media is that it behaves like a continuous improvement process.  The algorithms of social media are […]

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What was the message?

Imagine planning a message for two months and then forgetting to deliver it.  Sound impossible?The following story really happened. The real estate group had been planning their presentation to the Minister of Industry for about two months.  They had prepared slides and organized who would speak first and who would address the series of itemized […]

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Posted in Communications, Government Relations | Tagged , , | 6 Comments


The Chemistry of Good Presentations

Any number of things contribute to good presentations, not the least of which is their content, but there are other things at play that influence and persuade your audience to either buy in and believe or back away and withdraw their attention. Context matters. Where are you when you begin your story? Where is your […]

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5 Ways To Be Strategic with Data

Updated in August 2017 Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities.  They provide great building blocks for effective […]

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5 Lessons on Advocating with Social Media

I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternative facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]

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The Importance of Research in Business

Risk is a part of most business equations, but making assumptions without first doing your research is just bad planning. Several years ago as a consultant, I worked with the Executive Director (ED) of an association on a government relations campaign. He had attended many government meetings over the years but I had gotten him an important meeting […]

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The beauty of plain

Plain language isn’t about how smart your reader is. It’s about how smart you are. It’s about how important your message is. If it matters, it should be plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments


Mean What You Say, Know The Meaning of Sayings

A few years a ago a friend of mine who teaches and does research through various universities was trying to rally some of her colleagues around an initiative and used the phrase, “Jump on the band wagon.” Shortly afterwards she was reprimanded by the administration for using politically incorrect language. Apparently the interpretation of the […]

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Posted in Communications | Tagged , , , , , | 38 Comments