Communications

Build A Pitch – 3 Online Elevator Pitch Builders

The search for the perfect elevator pitch is something that preoccupies entrepreneurs, students, job seekers and many others. There are probably a million articles online that talk about how to build a strong elevator pitch. With a push towards automation, I anticipated finding dozens of tools that could build the pitch for you and while […]

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Posted in Communications | Tagged , | 10 Comments


What Do Work Nightmares Tell Us?

Since today is  Halloween, I couldn’t resist taking a look at nightmares.  Work nightmares in particular.  These night terrors fall into two categories for me, waking horrors, things that happen at work that embarrass or freak you out, such as calling your boss by your spouse’s name during a meeting, (I won’t touch the Freudian implications of that one). […]

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Posted in Communications, Internal Communications | Tagged , , , , , , , | O Comments


9 Ways Social Media Does Good

We regularly hear about the destructive power of social media. There’s no doubt that it can create a variety of problems, but social media also has a positive side. Continuous Improvement Process: One of the most interesting aspects of social media is that it behaves like a continuous improvement process.  The algorithms of social media are […]

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What was the message?

Imagine planning a message for two months and then forgetting to deliver it.  Sound impossible?The following story really happened. The real estate group had been planning their presentation to the Minister of Industry for about two months.  They had prepared slides and organized who would speak first and who would address the series of itemized […]

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Posted in Communications, Government Relations | Tagged , , | 6 Comments


The Chemistry of Good Presentations

Any number of things contribute to good presentations, not the least of which is their content, but there are other things at play that influence and persuade your audience to either buy in and believe or back away and withdraw their attention. Context matters. Where are you when you begin your story? Where is your […]

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Posted in Communications, public relations | Tagged , , , , | 12 Comments



5 Lessons on Advocating with Social Media

I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternative facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]

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Posted in Communications, Government Relations | Tagged , , , , | O Comments


The Importance of Research in Business

Risk is a part of most business equations, but making assumptions without first doing your research is just bad planning. Several years ago as a consultant, I worked with the Executive Director (ED) of an association on a government relations campaign. He had attended many government meetings over the years but I had gotten him an important meeting […]

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The beauty of plain

Plain language isn’t about how smart your reader is. It’s about how smart you are. It’s about how important your message is. If it matters, it should be plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments