Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the commercial a point of discussion is that she has her eyes closed throughout, but her lids are painted with eyes in a striking light brown. The result is an uneasy appearance. As the commercial unrolls the camera pans to show the viewer things from her perspective. As she encounters her family and neighbours we, the viewer, are surprised to see that no one reacts. She and they wave and interact as though everything is normal. The commercial is arresting, but it also makes the viewer a touch uneasy, in a word, the commercial is uncanny.

Little Baby’s Ice Cream took uncanny into the realm of creepy. They ran an ad that featured a somewhat androgynous ice-cream being, who stares piercingly out at the viewer as she slowly and methodically eats herself. Starting at the top of her head she scoops away more and more of herself while her stare becomes increasingly vacant.

Although we know that these images are contrived, intended to get our attention, they are still disturbing. Uncanny is like scary but operates almost on a subconscious level. It can sit close to normal without being at all normal. That proximity between normal and creepy can be so disturbing that it can create cognitive dissonance. So why would someone marketing a product ever want to cause the consumer mental stress?

Simple really, if the advertising works just right, they are disturbing, but utterly memorable and believe it or not, appealing. Little Baby’s managed to garner national attention and their sales followed in a steady upward projection long after the initial commercial was aired. The commercial has received well over seven million hits on YouTube and the “YouTubers React to Little Baby” has received over eight million views. The success of Little Baby’s was so profound that they created more commercials, all uncanny, and even a documentary on the making of the commercials.

What these short and disturbing offerings are is a brief titillation. They get our attention, make us giggle, get grossed out or better still, they make us talk. They are startling and disturbing, but ultimately safe. This type of advertising does not require the endurance needed for a horror movie and they do not induce the physical reaction or risk of extreme sports, but they do give the viewer a jolt. They are the flip side of humorous advertising that lulls and amuses while it embeds itself into our minds. Both can be effective or foolhardy. It is not an easy line to walk, but if you can hit it home, the results can be spectacular. This last video comes as a suggestion from a friend and it hits all the right uncanny buttons.

Whether promoting a book, movie, service or product, when have you seen uncanny work it’s magic? Have you ever thought of doing something a little off-putting to bring attention to a product or service? What do you think of uncanny advertising?

Image by Masahiro Mori and Karl MacDorman

Internal Communications, Management

How to decide

Debra Yearwood 16 Comments

Imagine polling your colleagues to determine what you personally will have for lunch. What about dictating to your neighbours how they should vote? Seems ridiculous right? Yet as silly as that sounds we can get into a decision making rut. Using the same approach for all decisions. When you consider the range of decisions we have to make on any given day this is not only ineffective, it can create challenges in your business and personal relationships.

The most generous person can become a dictator and the most opinionated can become indecisive by applying the same decision-making style for every eventuality. Consider that there are generally three ways to reach a decision.

Consensus: This is when you gather everyone and take a vote. A true consensus is a rare occurrence, so assume that there will be some outliers, but them aside, consensus decisions are a reflection of most people’s opinion. This is a great approach when choosing government or determining strategic priorities with a board for an organization. In a family setting, it might be how you decide where you stop for lunch during a road trip.

Consensus is great but as you can imagine it takes time. People have to be informed, ideas explained and people will need time to think. Then come the debates and the vote. Not all decisions can afford to wait for the process to unfold and frankly, not all decisions require a group or are even appropriate for a group. Some decisions will impact only a few people and in those instances, the opinion of many and varied voices are not only overkill, it’s disrespectful to those who have to live with the consequences.

Consultative: Consultative decisions are more tightly focused on those who have to take action, those with specific knowledge and those impacted by the decision. Although one person may have final say, this approach allows the decision maker to hear from the relevant players. This approach takes time but is not as time-consuming as consensus. In most healthy organizations, familial and corporate, the majority of decisions reside in this area. It allows participants to own decisions and therefore consequences.

Command: With command, one person is in charge and what they say goes. Long live the king! This approach has it’s uses and is particularly effective in crisis situations. Command decisions allow for fast turn around and are prefaced on the assumption that the decision maker has expert knowledge. Unfortunately, some leaders find the command approach so appealing that they employ it for all decisions. The challenge, of course, is that no one person has perfect knowledge of all issues. It can also slow processes down by creating bottlenecks. With one person making all of the decisions, projects can begin to pile up.

The thing is, no matter what approach you use, it’s good to keep in mind that others are also available and no one approach works perfectly all the time. Unfortunately, even if you employ the right decision style at the right time, you can still make silly decisions. If this weren’t the case, we’d all be healthy, active, careful savers who never drink too much coffee or wine.

For tips on hacking decision making, check out 5 Hacks for Decision Making.

How do you decide how to decide? Do you know someone who only has one approach to deciding? Ever get caught in a situation where the decision-making approach didn’t fit the issue?

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5 Hacks for Decision Making

Communications, Internal Communications, Leadership

11 Dangerous Misconceptions about Communications

Debra Yearwood 10 Comments

Communications is as necessary to our survival as breathing. It’s how we engage and interpret our world. We label and reference what we see hear and smell and then use that information to share ideas, solve problems and fire imaginations. Despite the integral role it plays in helping us to navigate our lives we often take effective communication for granted. We assume that everyone is seeing the world through our eyes and experiences. This can lead to misinterpretations, disagreements, and confusion.

Misconceptions can shape how we see and understand messages. They can inform decisions and drive objectives. While errors in understanding can sometimes be funny, too often the results are far from humorous. If you are in business then you are in the field of communications. Without the proper care, you and your brand can be felled by misinterpretation.

The following are some of the most common misperceptions I have encountered working in business communications.

Communication happens when messages are sent. Sometimes people assume that because they have sent a message, that it has been received or that receiving a message is the same as understanding it. Consider how many messages are sitting in your inbox unopened or all of the promotional mail that goes directly into recycling. Most messages never get to their intended audience. Assume communications has happened when you hear an answer or see an outcome that confirms it. This is especially true when it comes to social media. Thousands of posts don’t mean thousands of views, much less that people have understood or engaged with your content.
Fluency means comprehension. This misconception is related to the idea that your proficiency in a language is somehow a measure of your effectiveness in communicating. If that were true, then someone with a large vocabulary need not listen, ensure that messages were actually heard, understood or retained. If you have ever read an academic paper you know that a deep understanding of a topic is no assurance of the ability to communicate about it effectively. Unfortunately, having a deep understanding of a particular topic can actually result in lowering your ability to communicate about it well. One reason this happens is that you can get into the habit of using the jargon or abbreviations that are well known to those in the field but become a barrier to those outside of it.
If people don’t agree with you, then they misunderstood. Overconfidence in the truth or righteousness of your message can sometimes result in an assumption that everyone will agree with you. The belief that your message is the only message can be a reflection of your commitment to an idea or your passion for a cause. Think about how often political convictions can result in disputes amongst friends. Sometimes people hear your message just fine but they simply don’t agree with you. This is not necessarily a prompt to restate, repeat or say it louder. It can be a prompt to rethink.
You can’t plan for crisis communications. As a business, not having a crisis communications plan is a strategic blind spot that can result in a hard and fast fall. Consider conducting a vulnerability audit. If you are a small business or operating on your own, ask yourself questions related to worst-case scenarios. What would need to be in place if you got sick? What do you need to do if your regular suppliers are unavailable? Who do you need to train if they need to take over? Are there processes you should be documenting? Do you have an emergency contact list? If you have a larger business, ask people responsible for various departments to consider potential weak spots and plan for worst-case scenarios. Do you have a communication tree set up so that messages can quickly reach multiple people? Make sure that your response process is efficient. Slow responses in times of crisis can grow the crisis.
Always stay positive. Optimism is awesome, its good for you and practising optimism is important to success. However, while having a positive and happy brand has become the default for many organizations, sometimes you have to disagree with people or take a stand on a topic that affects or offends a large segment of your market. Avoiding conflict or negative conversations can actually result in tarnishing your brand or hindering innovation. Innovation often requires taking risks and risks can result in negative outcomes. Employees need to feel comfortable enough to take chances. Risk can be the difference between making the mediocre good and the good great.
One message fits all. If all humans had identical needs, experiences, and aspirations, perhaps one type of communication would be feasible. Since we have unique needs or at least groups of people have unique needs, then we have to tailor communications to match our various audiences. Not only do people learn and understand things in different ways, they have different expectations and priorities. By keeping communication styles responsive and flexible you will be better at getting your message delivered.
Any problem can be resolved with effective communications. Communications is not magic. There are some challenges that communications simply will not overcome. In some situations, the best that communications can do is facilitate interpersonal exchanges and help to make the position of both sides clear.
The more communications the better. Whether you are talking about interpersonal communications or the media more is not necessarily better. If you want press coverage sending countless press releases may only result in reporters learning to ignore your messages. Being stingy with knowledge is rarely a good idea if you are trying to influence an outcome, but as with most things, balance is important. Measure your responses, take the temperature of your audience to determine if your message is getting through.
Good logic makes for good communications. This misconception assumes that emotions play no role in communications. The reality is that you can get different reactions to the identical message depending on how it’s delivered when it’s delivered, and how you and the recipient are feeling at the time of delivery. Think about how effective it is sending a “get to work” message late Friday afternoon in the summer.
Ignore social media in a crisis. It’s hard to believe that anyone still thinks they can ignore social media during a crisis, but every year organizations that should know better do. Not only do you have to engage on social media during a crisis, you have to do so quickly or risk having your brand negatively affected. Being responsive means having a clear policy in place letting employees know what they can and cannot respond to in case of a crisis. It also means being available to respond after hours.
Communications is easy. Just because everyone does it doesn’t mean they do it well. While most people can learn to be better communicators with time and practice, good communications take work. Communicating effectively with broad and diverse audiences requires research, skill, and knowledge.

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Marketing Attitude

Marketing, public relations

The Power and Pain of Polling

Debra Yearwood 36 Comments

In North America, we poll on anything we can imagine. From toilet paper preferences to preferred political leaders. We poll and poll and use those results to make a host of decisions. Most of us either believe that polling results are completely useless or absolutely insightful. Sometimes they are both. After all, an insight into how I feel about something today is not necessarily an indicator of how I will behave tomorrow. So we poll again tomorrow to see if the answer has changed and if it has, we poll again in an attempt to determine what influenced that change.

The concept of public opinion as we understand it was first coined by French Foreign Affairs Secretary, Jean-Jacques Rousseau in 1774 and American newspapers started using polling techniques in the 1820s. However, polling in Canada didn’t really take root until the 1960’s. In 1959 the Quebec Liberal Party first used a poll to determine their election strategy for the 1960 election; by 1965 Canadian newspapers were well engaged in the practice of polling. Today, newspapers and political parties are strong adherents to the power of polling and most polling companies have an affiliation with either a newspaper or a political party. There is of course polling related to commercial ventures. These are lucrative activities and dominate the polling landscape. If you own a business, sell a product or service you’ve probably conducted polls of your own or reviewed existing polls about your customers, market or sector.

Despite the popularity of polling, there are always questions about the accuracy of polls. The methodology is often called into question if companies conducting similar polls get significantly different results. These differences are a reflection of the quality, tone and tenure of the questions asked. The answers are also influenced by who was asked. After all, if you were to poll a riding that has strong conservative roots, you are unlikely to obtain results that support Liberals and vice-versa.

In May 2013, folks in British Columbia were surprised to discover that they still had a Liberal government after the votes were counted in their provincial election. Their surprise and that of the pundits and pollsters came because polls had been clear that the New Democratic party was well in the lead.

“I haven’t trusted polls since I read that 62% of women had affairs during their lunch hour.

I’ve never met a woman in my life who would give up lunch for sex.”

Erma Bombeck, U.S. Humourist

More recently we saw shock move across the U.S. and the world when Donald Trump became the president of the United States. One pollster had been so certain of Hilary Clinton’s win that he had offered to eat a bug if he was wrong. One of the most popular approaches or survey techniques is to randomly select individuals and ask them a series of carefully crafted questions. The questions are generally created to avoid bias in the answer. The responses are then tabulated and reported on. While there are a number of ways of gathering information, the thing to consider when you look at polls is that no amount of data regardless of how accurately gathered will be worthwhile unless you can interpret results accurately. In effect, if the act of polling is a science, then the analysis of polls is an art. The ability to not only interpret but achieve insight into how respondents are likely to react is what makes good polling companies worth their weight in gold.

If you are unclear about what I mean, consider the difference between two questions:

Do most Canadians want their elected officials to behave in a decorous fashion?
Do most Canadians expect their elected officials to behave in a decorous fashion?

Although the questions appear to be almost identical, they will likely elicit completely different responses. What Canadian’s want and what they expect to get can be completely different things. Do you want your kids to listen to everything you say? Do you expect them to listen to everything you say? Understanding these distinctions is what real pollsters bring to the table.

What do you think about polling? Do you pay attention to polls? Do you participate in them?

Leadership, Management

5 Hacks for Decision Making

Debra Yearwood 7 Comments

Not being able to make decisions can create paralysis in your life. Indecision can cost you your business, end relationships and make even the easiest of activities complex. Often, if you can’t make a decision then you are probably afraid of something. Before you can begin to consider your options, you need to lose the fear. Consider the worst case scenario and the possible outcomes. What can you do to mitigate the risk? What can you do to mange and respond if it comes to pass? Then decide what what works best for you.

Despite your best efforts there will be times when even deciding how to decide can feel almost insurmountable. Fortunately, there are methods we can use to hack indecision.

Make Habits Not Decisions: Make habits out of some decisions and remove the whole decision-making process. For example, Friday night is date night for my husband and I and consequently, neither of us is interested in making dinner. So Friday’s is for leftovers or ordering in. No arguing over who has to cook. No decisions about what to cook.
If/Then Decisions: If/Then decision-making basically means that you make decisions based on external actions. If this happens, then I will do this. For instance, if I’m not sure whether to walk the dog or work in the yard, then I see if it’s going to rain and if yes, then I go for a walk.
Avoid Information Overload: Sometimes having an excess of information can result in going in circles. To avoid “analysis paralysis” determine what information is really important or relevant in order for you to reach your decision. Make sure you know why the information is relevant. Create a schedule that includes getting all the data you need and stick to your deadline for making a decision.
Assess the Risks: Determine what risks are associated with different decisions. Weigh whether or not those risks are worth taking. If a decision comes with risks not worth taking, then perhaps that is the wrong decision.
No Decision is a Decision: Remember that by not making a decision you are making a decision. Generally, the result is that you lose the element of choice.

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Resources

If you’re looking for additional tips, check out the Harvard Business Review’s Deciding How to Decide, found here: https://hbr.org/2013/11/deciding-how-to-decide

Communications, Marketing

Marketing Attitude

Debra Yearwood 10 Comments

It was my third day of business travel and I was tired but looking forward to a seminar on motivation. About halfway through the presentation, I realized that the longer I stayed the more demotivated I felt. The speaker was engaging, she was actually quite funny, but her material was dated. My table-mates were a bigger problem. They were unhappy co-workers. Their underlying unpleasantness towards each other and their missing colleagues was tangible. It was disrespectful at best and openly hostile at other times. Made me glad I didn’t work with them and wonder if their boss understood the brand they created.

I left the session after an hour and ended up in a conflict resolution lecture. I’ve rarely laughed so hard. It was clever, insightful and I can say without a doubt, conflict has never felt so good. The rest of my day unfolded in a pleasant fashion, but as I was reflecting on the morning’s adventures I couldn’t help wondering about how attitudes, our own, those of service providers and even other customers influence and affect how we perceive brands.

While I was waiting for the conflict resolution lecture to start the woman ahead of me in line gave me a big smile, she turned out to be the lecturer. Her smile was an accurate indicator of the attitude she conveyed throughout her lecture. It reminded me of a study I read on the effects of greetings on shoppers, no not the typical Wal-Mart greeting, but a real greeting, like, “Hi, is it still raining out?” for mall shoppers. The study indicated that shoppers are more likely to report a positive experience if they are greeted and told goodbye. So although they may have a neutral journey through a store, the emotion they experience on coming and going will dictate their impressions.

Of course, the customer’s attitude before they enter a store or a website will also influence their experience. Had I been in a cranky mood when I started the first lecture, I doubt I would have lasted 15 minutes. I also wondered about the experience of customers going into the store of my original tablemates. I couldn’t help but think that their office dynamics would make for an unpleasant environment. Their dislike of each other would dominate the atmosphere, not exactly conducive to a positive retail experience.

So many elements are at play when a brand is being experienced that we constantly have to ask ourselves, what am I’m doing contribute to my brand? Even when we are being vigilant we can get into trouble. On my way home I was standing at airport security waiting to be scanned when one of the security personnel walked up to her colleague and reprimanded him for complaining about something in front of passengers. I wonder what she thought her reprimand in front of me was doing for customer relations? Marketing attitude is something we have to be thinking about all the time. Marketing the wrong attitude can have such a lasting impression, that no matter how good the product, people will be reluctant to engage. The same can be said about marketing the right attitude; it can carry you through even the most unforgiving lapses.

Tips on Managing Brand

Your attitude is your brand, make sure that you are conveying the right messages.
Employees are your brand ambassadors. Their attitudes, likes and dislikes will play into your brand and how your services or products are perceived. Make sure you are properly aligned.
You cannot control your customer’s attitudes, but you can ensure that you are not contributing to a negative experience. Manage the atmosphere you are responsible for and the rest will follow.

Have you had an unpleasant experience work out because the attitude was right or perhaps the reverse is true? Have you had any great experiences that came as a result of great attitude?

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Communications

The Truth About Elevator Pitches

Debra Yearwood 12 Comments

What no one really tells you about elevator pitches is that they aren’t actually pitches. They are not even soft sales lobs. That’s right, no elevator pitch has ever sold a product, got someone hired, garnered angel funding or earned a new client. Is that surprising? Think about it, would you hire someone or spend hundreds if not thousands of dollars on the basis of thirty-seconds of speech? It’s an elevator pitch, not a magic spell.

Your talents as a witch aside, elevator pitches do serve several useful purposes. First and foremost, they make you think about what you do. An elevator pitch makes you dig in and really understand what your unique offering is. More often than not, in addition to giving you more insight into what makes you unique in the marketplace, it also makes you appreciate that you have multiple unique offerings.

An elevator pitch also lets you do something that has become increasingly difficult since the introduction of social media. It teaches you how to deliver a proper introduction. An elevator pitch delivers information about you, or your product or your company neatly and succinctly. It tells your audience the things that you really want them to know in a way that is not weird or time-consuming.

That’s the third thing the elevator pitch does. It teaches you to boil down your message to the essentials. Your pitch answers the question, what exactly do I need this person to know? It gives them nothing more and nothing less. If you can capture their interest with an effective introduction you will earn the right to deliver your real pitch. That’s where the sale happens or the job offering shows up but first, you have to start with the elevator pitch or perhaps if we want to accurately describe what you are doing, the elevator introduction.

Tips for building great elevator pitches:

An elevator pitch is the briefest pitch you can give. It’s a quality introduction that takes about 20 seconds. You can take longer but the longer you keep talking without interaction with your audience, the more opportunity there is for things to go wrong.
An elevator pitch is generally a two or three sentence description. What goes into your pitch is a reflection of what you are trying to achieve.
- New job or client: If you are looking for a job or a client your pitch will cover what you do, what you want to do and why you do it.
- Product or service sales: If it’s a product you’re trying to share information on, your pitch will share the benefits, how people use it and what makes it unique.
Share what makes you unique in the market, what do you offer that others do not?
Describe what you do or what your product does well. Does it save money? If so, then be specific, who saved money and how much. Use explicit statistics that demonstrate that you know your stuff and have a clear understanding of how your product works.
There is no one pitch that fits all audiences. Create custom pitches to serve different purposes.
All pitches should have elements of the following:
- Information: There’s little value to a pitch that is so abbreviated or clever that it becomes obtuse. You want to share something about yourself. The idea is to inform and relate to the person you are talking to.
- Confidence: You should be comfortable delivering your pitch and while you should always be self-assured, you should never be arrogant or boastful. When you brag you’re a bore. No one wants to talk to a bore much less do business with one.
Pitches should be interesting enough to capture attention and make you memorable. Consider what makes you unique. What distinctive features, qualities or facts are part of your original idea or offering?

Once you’ve delivered your pitch, follow through.

Don’t forget that this is an exchange intended to build a relationship. Get to know the person you are speaking to better. The best way to do that is to get them talking. Hook them with questions about themselves. Ask them about their work. How did they get started? What do they like best?
Share your business card. Once you have engaged in an exchange, offer your business card. It’s a great way to create an opportunity for future communications. Generally speaking, don’t ask for their card. Once you offer yours, if they are interested, they will offer you their card.
Follow through, reach out through LinkedIn and get connected. Look for opportunities to provide assistance. Do you know of a book, blog or article that might help that person or that they might find interesting? Do you know someone they would like to meet?

Sample Elevator Pitch

I run a small communications shop called CommStorm that helps entrepreneurs and associations tell their stories. I use my years of political, corporate and association experience to build thoughtful communications strategies. And while I love developing strategies, the best part of what I do is getting in there and turning great ideas into reality.

If you understand what you have to offer, know how to introduce yourself effectively and can do it all succinctly and clearly, then you’ve accomplished more than most and that’s often the edge you need to succeed where others fail. So build your elevator pitch, work on it indefinitely, change it to reflect evolving needs and understand the value of a great pitch.

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public relations

That Awkward Personal Branding – Improving your LinkedIn Profile

Debra Yearwood 33 Comments

Gone are the days of anonymity, to be successful in 2018, you have to embrace personal branding. I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally begins with reluctance to include a photo and is followed by a hesitation to post projects or examples of their work. As for the summary statement, well that conversation usually requires a strong coffee or glass of wine.

Given the number of tools, hints and prompts LinkedIn gives to users to enhance profiles, I’ve often wondered why anyone would have an incomplete or weak profile. But after years of giving advice (solicited and otherwise) I realize it all comes down to personal branding. People want help because it’s weird tooting your own horn in public. It’s not so much that the concept of personal branding is new as much as it’s new to most of us. Hollywood stars, corporate leaders and political candidates to name a few, worry about personal branding and so they should, but the rest of us? Well, we may want to maintain our good reputations but we never had to take out an ad to do it and it feels weird, awkward…like bragging, but with more reach.

In the past, resumes were generally discreet documents. They were shared with potential employers and human resources employees, they weren’t posted for just anyone to look at. Now we have LinkedIn and it can provide far more information about us than any resume ever has. What’s more, potential employers are eating it up. HR professionals will often look at your LinkedIn profile before they even consider looking at your resume.

It’s also where colleagues go to find you. Unlike Facebook, there’s no awkward role confusion. I don’t generally want to talk about my weekend with my LinkedIn contacts. So, when people ask for help with their LinkedIn sites, they are generally looking for the public relations support that used to be the purview celebrities.

Clever photographers have figured it out and will offer suggestions to clients for the perfect LinkedIn photo. Automated graphic design companies are offering the use of programs that can transform all that information into a poster, which can be added to your profile. Perhaps it’s inevitable that communications people would start to assess and suggest how to achieve a better digital persona. In any case, I would suggest this:

Be honest: The same rules apply to LinkedIn as apply to resumes, times ten. If you include false information on your LinkedIn page, someone, somewhere will spot it and talk about it. I’ve had no less than four people approach me about a particular persons “inaccurate” LinkedIn page. I use the word inaccurate, they used words like, liar, faker, self-centred, conceited, who does that jerk think …well you get the picture. That can have a serious impact on your reputation, the very thing you are trying to protect and promote.
Provide brief descriptions of your roles: Do include a brief description of the jobs you held. Titles can bear little resemblance to the work we actually do. For instance, one of my old titles was Senior Director Communications and Relations. If I asked fifty people to tell me what they thought I did, I’d be lucky if I only got back 50 descriptions and amazed if any of them actually resembled my job.
Use the summary to differentiate yourself: Do take the opportunity to use the summary option. It is a chance to share a little about your personal style and your intentions, not to mention a great opportunity to make the different pieces of your background come together. This is your chance to define yourself in a few words.

Feel free to take a look at mine, it may actually prompt me to update it.

Engage with peers and potential clients: Engage in some of LinkedIn’s communities or groups that fit you. Aside from expanding your professional network, and accessing useful information, you will meet some amazing people.There is more to personal branding than LinkedIn. It’s an easy and obvious tool, but consider making it a gateway to other things like personal projects, blogs/websites, PowerPoints, YouTube offerings, your imagination will provide the limits.
Don’t be shy: My best piece of advice is, don’t be shy. There are no prizes for the most modest LinkedIn page and no potential or current employer, client or colleague is looking at your profile to see how mediocre you are, so take the opportunity to shine and show your best sides. Showing your best includes always taking the time to be polite on LinkedIn’s various communities.
Ask for advice: If it feels really weird then ask a friend or colleague to help you fill it out so you don’t let unhelpful modesty get the best of you. Don’t forget to look to LinkedIn itself for best practices and tips. There are professional services like storeylineresumes.com who can help you with your resume and your LinkedIn profile.

Above all, think about the old Dove commercial slogan, you’re more beautiful than you think.

Leadership

26 Personal Vision Questions

Debra Yearwood 10 Comments

Vision boards surged in popularity for a few years and I often thought about creating one. In fact, I still see posts from local business groups inviting people to come develop their personal vision boards. I’ll admit I’m bit sceptical, the research suggests that vision boards are only effective if they are also supported by plans for how to achieve these goals.

I do believe having a personal vision is important and for my own life, things tend to “fall into place” when I’m operating with a vision. Having a vision for our lives allows us to put our personal power behind how we spend our time, the work we do and ultimately the level of satisfaction we have in our lives. A vision gives you a path to follow Developing a personal vision is about stepping back and determining what you really want so that you can take the time to achieve it. Your personal vision shouldn’t be a vague description of your daydreams, but instead, it should help to focus your time, attention and energy towards achieving those things you consider important.

The biggest challenge with developing a strong personal vision is answering hard questions and always looking to ask more.

Some suggested questions to get you started:

What themes consistently run through your life?
What are the five or ten things you enjoy doing the most?
What makes you lose track of time?
If you had to teach something, what would you teach?
What do you care about the most or what values do you hold?
What makes you feel good about yourself?
Who inspires you?
What do people usually ask you for help with?
What does your ideal work embody?
Do you have colleagues?
Are your colleagues brainstorming and laughing?
Who are they?
Do you have any direct reports?
Who do you report to?
Do you work for yourself?
What kinds of projects are you working on? Are they huge, small or a blend?
What do you need to do each day in order for you to feel fulfilled?
What skill sets have you acquired?
What does your workspace look like?
What strengths do you see in yourself?
What challenges have you overcome in the past?
What do you see as your work weaknesses?
What do you see as your personal weaknesses?
What weaknesses have others identified?
What would you regret not doing if your life were ending?
What strengths do others see in you?

Really dig into what makes you tick. The more questions that you pose, the more likely you are to come away with an effective personal vision. For instance, you may want to influence people, make their lives better. You might envision yourself up on stage or you might be out interacting with the public, but if you don’t want people prying into your personal life, you may want to think about being a professional speaker versus being a politician. If you want to be a professional speaker, what topics are you going to speak about?

Focus on the positive. Rather than building a vision based on running from those things that disturb you. Embrace those things that engage you.

The next challenge is to take your questions externally. Talk to people you respect and trust and ask them what they think would be required to make your vision a reality. Ask them what jobs they think might suit you. Once you have a clearer idea of what you want and what it takes to get there, you can start planning for it.

Communications, Management

Visual Meetings – How To Bring Meetings To Life

Debra Yearwood 50 Comments

Several years ago I was at a conference on systems thinking (essentially, understanding how things connect) and during the plenary sessions I noticed that tucked away to one side was a woman busily working on capturing the meeting proceedings in images. I was mesmerized. As the session progressed I kept looking from her to the presenters and I was charmed by the images that emerged. Her blend of colourful figures and words captured beautifully the vibrancy of the conversation in the room. The “Ah ha” moments were carefully displayed with a burst of yellow and orange marker that had a more lasting impression on me than any of the words I’d carefully jotted down in my notebook.

As the conference progressed I’d catch glimpses of the artist as she made her way through all of the plenary sessions and occasionally, the smaller concurrent sessions. I approached her at one point and asked her how I could get copies of her illustrations. She asked me for my card and I happily handed it over. Although months passed I did not hear from her and I kicked myself for not asking her for her card. Then one day a package arrived. It was from the conference organizers and they were inviting me to attend the next year’s conference. Amongst the conference details was a poster of all of the images from the last conference captured by the graphic artist. I was hooked. Although I had fond memories of the event, they had mostly faded, her images brought them all roaring back to life.

Cover of "Visual Meetings: How Graphics, ... — Cover via Amazon

After that experience, I wondered how I could capture some of that vibrancy in my regular day to day meetings. As it happens, I got my answer several years later while attending the same conference. The presenter was a fellow named David Sibbet. David talked about the power of images, he brought us back to those days long ago when we huddled around fires in caves and drew on walls, but he also brought us back to our childhood. Those wonderful colourful books that kept us engaged and made us want to read. Even today some of my favourite life lessons come in the form of blog posts from Susan Cooper, who uses her colourful illustrations to tell important life stories.

We have a very natural affinity for visuals. People love to see their ideas captured in an interesting and interactive way. This is why writing things out on boards is a standing practice of meeting facilitators. Big thoughts are also more likely to be developed because visualization allows you to see natural and unnatural links between ideas. Patterns become more visible and this gives the group an opportunity to get those big picture ideas that help create group momentum. Our memories benefits from using visuals too. By putting things up on a shared board the group can keep track and recall ideas more easily.

So why do we eliminate visuals from our regular meetings? Well the most common response is, “I can’t draw”. David would argue other wise and as I know from attending many art classes over the years, everyone can draw; we just need to be taught how. That’s precisely what David Sibbett does in his two books, Visual Teams and Visual Meetings.

Don’t believe me? Let’s see what you can learn in just a few minutes.

Start with a simple circle. Thinking of mixing something in a bowl—maybe egg whites. Before putting the pencil to paper, try out the motion. Use your arm in the process; it will make a better circle. Got it? Great, you now have a circle.

Add a few brackets and you have a bouncy ball.
Throw some lines beside the circle and it’s moving fast.
Add two dots and a smile and you have a head.
Point an arrow at your circle and you’ve made your point.
Place larger circles around it and you have a bull’s-eye or a central idea.

Getting visual doesn’t require rocket science or a degree in art. We are all natural drawers…stick figures can express ideas too. Introducing colour markers on a white board or giant note pad will easily do the trick of making meetings more engaging. Sticky notes are also a useful tool and can bring colour and shape to visual story telling. When doing a process mapping exercise one organization I worked with used sticky notes to represent each step in a process. As participants added sticky notes, the visual image grew. The ensuing image of multiple sticky notes spread across a wall was a more powerful illustration of the need to cut steps than any conversation.

I have had great success with strategic planning by putting markers and sticky notes into the hands of colleagues. The challenge is not about the ability to draw, it’s the willingness to try. Go ahead, let your inner artist out, you’ll be surprised by what shows up.

Have you ever had to draw to make a point? Have you ever used the back of a napkin to illustrate what you meant? Do you do better when visuals are used?

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Above all, think about the old Dove commercial slogan, you’re more beautiful than you think.

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