Tag Archives: brand

Do We Remember How To Be Loyal?

The call of the next big adventure can be almost irresistible. As our world shrinks it becomes increasingly easy to see ourselves in different settings. Even if we choose not to wander far from the land we grew up in, … Continue reading

Posted in Management | Tagged , , , | 40 Comments

Random Acts Of Branding

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This … Continue reading

Posted in Communications, public relations | Tagged , , | 37 Comments

That Awkward Personal Branding

Over the last little while, I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally starts with their reluctance to … Continue reading

Posted in Communications, public relations | Tagged , , , , , , , , | 25 Comments

A Simple Lesson About Brand Taught By Disney

I went on a Disney Cruise with my kids in February. I specifically chose Disney because my husband wasn’t going with us (he’s busy working on his master’s thesis). I felt that if I was going to travel alone with … Continue reading

Posted in Communications | Tagged , , , | 32 Comments