brand

Do We Remember How To Be Loyal?

COMMSTORM

The call of the next big adventure can be almost irresistible. As our world shrinks it becomes increasingly easy to see ourselves in different settings. Even if we choose not to wander far from the land we grew up in, we can still tackle a wide array of changes that our parents might not have […]

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Random Acts Of Branding

Posted on January 7, 2014

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This post is the consequence of that discussion and so our joint offering. So what happens […]

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Posted in Communications, public relations | Tagged , , | O Comments


A Simple Lesson About Brand Taught By Disney

Posted on March 12, 2013

I went on a Disney Cruise with my kids in February. I specifically chose Disney because my husband wasn’t going with us (he’s busy working on his master’s thesis). I felt that if I was going to travel alone with my kids to unfamiliar places, I needed to have some back up. I needed to […]

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Posted in Communications | Tagged , , , | O Comments