Category Archives: public relations

The beauty of plain

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for … Continue reading

Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments

Handling Hecklers

Whether you’re standing in front of an audience of thousands or your colleagues in a meeting, handling a heckler is no fun, but it can be done with aplomb. In various studies conducted over the years public speaking has ranked … Continue reading

Posted in Communications, Internal Communications, public relations | Tagged , , , , , | 28 Comments

Marketing in the Uncanny Valley

A few years back (before I joined them) the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of … Continue reading

Posted in Communications, public relations | Tagged , , , , , | 44 Comments

Launch

Launch is a word that holds so much potential in such a small innocuous package. It’s a letter away from lunch, which is often sought after and has its own appeal, but doesn’t quite capture the power. Launch is about … Continue reading

Posted in public relations | Tagged , , | 11 Comments

Getting the angle right, your personal brand photo

I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It … Continue reading

Posted in Communications, public relations | Tagged , , , , , | 20 Comments

Slow and Expensive

When did I become an advocate for slow and expensive? It was a gradual thing. I don’t really think it was a question of choice, as much as, a rebellion against the alternative, fast and cheap. For reasons that remain … Continue reading

Posted in Communications, public relations | Tagged , , , , , , | 67 Comments

Etiquette – Things You Learned in Kindergarten

Over the years, I have  helped many clients prepare for their first meeting with a legislator. I have seen presidents of national and multinational corporations, men with billion dollar budgets and thousands of employees break out in a sweat at … Continue reading

Posted in Government Relations, public relations | Tagged , , , , , , , , , | 36 Comments

Random Acts Of Branding

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This … Continue reading

Posted in Communications, public relations | Tagged , , | 37 Comments

Ask for the Order

Guest Post by Diana Marinova Ask for the order or what lessons about communication the lady in the supermarket taught me. Honoring Debra’s one year anniversary of blogging, I decided to share a little story from few months ago. It’s … Continue reading

Posted in Communications, public relations | Tagged , , , , , | 49 Comments

Going Viral, It’s As Easy As 1,2,3

If you were tasked with the job of making an organization’s message go viral, what would you do? Where would you start? I was wondering just that the other day, it’s something I think all marketing professionals wonder about and … Continue reading

Posted in Communications, public relations | Tagged , , , , , , | 30 Comments