public relations

That Awkward Personal Branding – Improving your LinkedIn Profile

  Over the last little while, I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally starts with their reluctance to include a photo and is followed by a hesitation to post projects or examples […]

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The Chemistry of Good Presentations

Any number of things contribute to good presentations, not the least of which is their content, but there are other things at play that influence and persuade your audience to either buy in and believe or back away and withdraw their attention. Context matters. Where are you when you begin your story? Where is your […]

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Posted in Communications, public relations | Tagged , , , , | 12 Comments



The beauty of plain

Plain language isn’t about how smart your reader is. It’s about how smart you are. It’s about how important your message is. If it matters, it should be plain. Plain language writing is not what you think. It is not for the slow. It is not for those who cannot read. It is not a […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments



Marketing in the Uncanny Valley

A few years ago the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of bed and begins to make her way through her morning routine with her family. The thing that makes the […]

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Launch

Launch is a word that holds so much potential in such a small innocuous package. It’s a letter away from lunch, which is often sought after and has its own appeal, but doesn’t quite capture the power. Launch is about huge ships sailing into adventure after you smash a brilliant bottle of champagne on the […]

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Slow and Expensive

When did I become an advocate for slow and expensive? It was a gradual thing. I don’t really think it was a question of choice, as much as, a rebellion against the alternative, fast and cheap. For reasons that remain elusive to me, fast and cheap have become beacons for consumers. Fast and cheap food […]

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Etiquette – Things You Learned in Kindergarten

Over the years, I have  helped many clients prepare for their first meeting with a legislator. I have seen presidents of national and multinational corporations, men with billion dollar budgets and thousands of employees break out in a sweat at the thought of presenting their organization’s perspective to a Minister.  I have also had clients […]

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