Tag Archives: branding

Getting the angle right, your personal brand photo

I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It … Continue reading

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Random Acts Of Branding

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This … Continue reading

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That Awkward Personal Branding

Over the last little while, I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally starts with their reluctance to … Continue reading

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A Simple Lesson About Brand Taught By Disney

I went on a Disney Cruise with my kids in February. I specifically chose Disney because my husband wasn’t going with us (he’s busy working on his master’s thesis). I felt that if I was going to travel alone with … Continue reading

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Every Contact Counts – First Impressions

Ever start off to do what looks like a simple piece of communications or engagement only to find that you have actually achieved something very different? Well the two young men in the following story set off to deliver some … Continue reading

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