social media

5 Lessons on Advocating with Social Media

Posted on May 3, 2017

I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternate facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]

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What Does the Future Hold For Communicators? A Look At The Jobs of Tomorrow

This is the time of year that we tend to spend doing two things, we reflect on the year that has been and we make promises about the year to come. Since the stats are against us keeping our New Year’s resolutions, can I suggest instead that we think about the possibilities the future holds? […]

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Going Viral, It’s As Easy As 1,2,3

If you were tasked with the job of making an organisation’s message go viral, what would you do? Where would you start? I was wondering just that the other day, it’s something I think all marketing professionals wonder about and we’d all like to see at least one campaign go crazy (or if we’re honest, […]

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How Do You Find Opportunity?

When I wrote about personal paradigms I explored what causes us to sometimes get preoccupied and blinded by our own perspectives. When I wrote about change, I spoke about how we might manage it, but how do you work to shift your paradigm so that you can manage change? How can we step outside of our […]

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Getting Your Focus Back – Is Closer Clearer?

Posted on October 8, 2013
Getting Your Focus Back - Comm Before The Storm

Last week I went out with one of our nurses as she did her rounds visiting clients in their homes.  It was a welcome change from what I had been doing, which was planning, printing, publishing,  policy, and promotional work to mention a few of the things on my list.  Don’t get me wrong, I […]

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Saturday Morning Chit Chat, Taboos and other Psychological Blocks or 9 Tips for Breaking Them.

Posted on August 10, 2013

I’ve been struggling the last few weeks with writers block…well more like writers distraction.  If my Saturday posts were called Saturday Night chit chat I would have been fine. I just completed a ranty little post on sex and politics, but even I have to refrain from that kind of discussion first thing in the […]

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Tips For Planning a Media Event – Part One, Getting Ready

Posted on July 30, 2013

Whether it’s your small business’ big event, your book launch or your community party, sometimes getting a little media coverage can make all the difference to your success. So what can you do if you don’t have the  resources to bring in a professional firm or you’re simply not comfortable doing that?  The best bet […]

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That Awkward Personal Branding – Improving your LinkedIn Profile

Posted on April 23, 2013

  Over the last little while, I’ve had quite a few people ask me for help with their LinkedIn profiles. They have asked where to start, what to do and what to say. The exchange generally starts with their reluctance to include a photo and is followed by a hesitation to post projects or examples […]

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The Fastest Way to a Politician’s Heart is Through a Camera Lens

Posted on April 9, 2013

If politics were for wallflowers, government buildings would look like bungalows and politicians wouldn’t need to give speeches.  So for the sake of simplicity let’s start from an understanding that politicians expect to be seen and heard.  They would like it to happen at their convenience and on their issues, but they will adopt an […]

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Are You Thinking About Creating Misinformation?

It occurred to me that the number of articles I was reading on weekly basis was growing at an incredible rate. In fact, I don’t think I’ve ever consumed as much new information on a regular basis in my life.  Not even in my university days when trolling through the stacks for the best and […]

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