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Getting the angle right, your personal brand photo

Posted on May 16, 2017

  I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It struck me that I was more worried about how the food would look than […]

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5 Lessons on Advocating with Social Media

Posted on May 3, 2017

I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternate facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]

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Posted in Communications, Government Relations | Tagged , , , , , | O Comments


Body Language – Managing You, So You Can Deliver Your Message – PART 2

Your body can give away secrets you’d never dream of sharing, so when going into a meeting or presentation, take the time to note your body language and the body language of those around you.  Even if you are presenting to a large gathering, you can get a sense of the room based on the […]

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Posted in Communications, Government Relations | Tagged , , , | 35 Comments


We Are Built For Change

Posted on August 25, 2016

When you work in the health sector, you know that something new is always around the corner.  When you do communications in the health sector, you’d be lucky to get to the corner without something changing. Change is not just inevitable, it happens faster all the time, we do not walk forward, we leap. At […]

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Posted in Internal Communications, Management | Tagged , , , | 32 Comments


Handling Hecklers

Whether you’re standing in front of an audience of thousands or your colleagues in a meeting, handling a heckler is no fun, but it can be done with aplomb. In various studies conducted over the years public speaking has ranked number one as the most feared activity.  In some studies almost 30% of respondents have […]

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Posted in Communications, Internal Communications, public relations | Tagged , , , | 28 Comments



Anticipation

Posted on April 8, 2014

We all live in anticipation of something, the next episode, the next cup, the next job, the next client, the next follower. Anticipation is one of the more unusual emotions we can have. It plays delicately along the line of pleasure and pain. It can consume, and even overwhelm us until we just can’t wait […]

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Going Viral, It’s As Easy As 1,2,3

If you were tasked with the job of making an organisation’s message go viral, what would you do? Where would you start? I was wondering just that the other day, it’s something I think all marketing professionals wonder about and we’d all like to see at least one campaign go crazy (or if we’re honest, […]

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