Lobbyists are Liars and Cheaters

lobbying myths

Lobbyists are liars, cheaters focused on bending government to their personal interests. They are the dark side of any political engagement. When they are very good at their jobs they can influence not only government policies, but also force cultural change and remove our essential rights.

Rights like, the right to drive drunk, the right to litter or the important right to abuse our children.  In Ontario, they have already stripped us of the right smoke in our own cars when children are present and to smoke where people have to work. What about those lobbyists who insist that recycling is better than building bigger landfills or those slimy buggers who lobbied to make us wear seat belts?

OK, misconceptions about lobbyists is clearly a pet peeve of mine and no, not all lobbyists are as pure in their pursuits as those just mentioned, but neither are they evil doers bent on shoring up corporate interests. Despite this, the myth of “bad lobbyist” is a persistent and frustrating one. Like every profession there are those individuals we could all do without, but generally, lobbyist are a smart and strategic group of communicators doing good work. I’m quite proud of that aspect of my career and it completely lines up with my current work for a national charitable organization focused on serving Canadians.

Lobbyist are often officially defined as those paid to represent a particular group or interest. Given the complexities of the government, it is not unreasonable to assume that an organization might seek the assistance of those who specialize in understanding government to represent them.  Paying someone to lobby or accepting money in order to lobby is not suspicious behavior. Despite this, lobbyists carry with them the expectation of bad behaviour.  I have actually had people laugh in my face when I’ve raised the issue of lobbying ethics, but keep this mind the next time you think about lobbyists.  What other communications professional is obliged to complete a public explanation of their activities and intent before and every time they initiate their business practice?

Another pervasive myth that surrounds government relations is the discussion of access.  The myth runs something like this, a good lobbyist is someone who can get you access to government officials.  What this implies is that access is limited, content irrelevant and objectives extraneous. It says that your issue, its effect on the public and any informed solutions you may have to offer are irrelevant if you don’t have a personal friendship with the right government official or enough cash to hire the right lobbyist.

If that’s true, I want to know who died and left professional lobbyists in charge of my rights as a citizen? Having a lobbyist with good contacts in government can facilitate the timing and effectiveness of your meetings, speeding things along, but it shouldn’t be and rarely is, a requirement for meeting with elected officials or civil servants. If effective government relations are reliant upon hiring a lobbyist who has some prior affiliation with the ruling party, do you really want that government?  Fortunately, if access to politicians ever becomes reliant on prior relationships it’s easy enough to fix. Remember who your friends are during the next election…

Lessons Learned

  • Great things can come from lobbying.
  • Real lobbying is not about selling access.
  • Good governments (and good politicians) are never afraid of hearing your opinion.
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Are You Thinking About Creating Misinformation?

Misinformation GraphicsIt occurred to me that the number of articles I was reading on weekly basis was growing at an incredible rate. In fact, I don’t think I’ve ever consumed as much new information on a regular basis in my life.  Not even in my university days when trolling through the stacks for the best and most insightful articles was a regular occurrence did I read so much. If you’re reading this from Facebook, LinkedIn or Stumbleupon, you probably know what I mean.

On any given day, I’m getting smart tips from social media gurus, insights from those in the communications or marketing fields. Thought provoking pieces from political pundits, updates and comments on Facebook, not to mention the range of topics I cover when playing on Pinterest or Stumbleupon. In addition to my own pursuits, my friends are regularly sharing links to interesting articles with me too. I don’t think I’m alone in these habits.

It should come as no surprise then that we are seeing some interesting trending towards the popularization of information graphics.  The general idea of an information graphic is to deliver multiple messages in a snapshot. They are hardly a new concept, but the mechanisms for creating them are more readily available now. Today, all you have to do to create an information graphic is import the content you have in mind into a program and tada, an information poster is produced.

I work in an organization that has thousands of people operating out of different locations. Its my job to get messages to them on a wide range of topics and in a manner that they will actually digest. Information graphics seem like the perfect solution.  All the best parts of a poster, but also a way to convey multiple messages. What could be better? Great idea right, well, sort of.

Last week a friend of mine sent me an information graphic of her resume. I was fascinated to see how these documents worked in action when I knew the content. The resume looked ok, but there was one problem.  Her new resume didn’t come anywhere close to demonstrating how smart or experienced she was. In fact, if anything, it made her seem more junior. Taking her 20 plus years of brilliance and distilling it down to a couple of awards and statistics that at best was of passing interest. I started looking around for better versions.  I checked out a range of information graphics from those meant to impart pearls of wisdom on social media to those intended to act as an organizational dashboard. When they work, they are brilliant, clear, concise and exactly what you need when you’ve got a lot to say in a little bit of time. The problem is, for the most part, they don’t work well and that’s because they are created on the principle that you can apply a one size fits all mind set to communications.

After all of these years of talking about getting more effective at the knowledge transfer process, it’s almost as if we now seem intent on turning information back into data. That’s effectively what most of these information graphics do. They obliterate relevant information and highlight irrelevant statistics. In one instance one of the stats that showed up was the number of cups of coffee the applicant required to get started in the morning. In my personal favorite, the creator of the graphic effectively argued that the reason small businesses should embark on social media was because everyone else was doing it. Really? Are we in elementary school? I’m sure I could come up with more sound reasons, but then those reasons might not have convenient numbers.

To be clear, its not that I think information graphics are a bad idea, on the contrary, they can be brilliant. What I think is that like any communications medium, you need to use your brain. You can’t just stick your information into a formula and get good results like magic. Communications has always been about understanding your audience, knowing your objectives and speaking to them clearly. How does a one size fits all solution do that effectively?

I’d love to hear from you if you know of some examples of brilliant information graphics. Drop me a line on the blog or LinkedIn.

Lessons Learned

  • It isn’t better to look good than to be good. Don’t use statistics where a sentence would be clearer and pie charts where a picture would do the job better.
  • No matter what medium you use to communicate, you have to keep your skills as a communicator in the forefront.  If you want to use clever graphics to deliver a message, talk to a professional about designing one that meets your particular needs.
  • Take a note of those who have used information graphics effectively and find out how they did it. Canadian Blood Services has done a brilliant job of it for years.
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What Exactly Is Your Issue? Four Tips For Better Lobbying

what's your issueI was on Parliament Hill recently and as my colleagues and I fanned out to share our messages I kept thinking about all the possible outcomes ahead of us.  We had the same message to deliver, but personal style and approach can make subtle changes occur that effect comprehension, reception and even perceived objective. This means that when presenting an idea, the question of knowing EXACTLY what you want is critical.

Whether presenting to government, an interviewer or potential client, it can mean the difference between success and failure.   If you are unclear about your issue, or do not ensure that your audience is clear on what you want, you may find yourself achieving an outcome you didn’t anticipate.  As time management expert Alan Lakein so succinctly put it, “Failing to plan is planning to fail.”

Take for instance the consumer advocate groups that lobbied the Canadian federal government for years on the issue of labelling of cigarette packaging.   They asked government to ban or restrict the word “light” from cigarette packages.  They were concerned that the use of the word would lead the public to think that these cigarettes were somehow not as bad for them as “regular” cigarettes.  In December 2004, then Minister of Health, Ujjal Dosanjh, was pleased to announce that the use of the words “light” and “mild” would be prohibited from use on future cigarette packages. Imagine his surprise, when on hearing his announcement, the various associations in question responded with criticism.  It seems that they were actually using the “light” discussion as an example of the kind of wording they did not want used. As it happens their “ask” was a good deal more complex than the use of one or two words, they were quite legitimately concerned about the use of any language or imagery that might be perceived as misleading, this included the use of numbers or coloring.  Subsequently, they did not see the change as sufficient.

By February of 2005, a grassroots campaign had been launched to tell government that their announced changes hadn’t gone far enough.  The subsequent nature of the relationship between the Minister and the associations following these events can only be speculated on, but needless to say a good deal of engagement would have been necessary to maintain good relations.

Knowing exactly what you want before you initiate anything, from a meeting to a full communications campaign,  provides you with a path. Waiting until you are at a critical meeting or juncture is not the time to to determine what you want. Brainstorming in tight circumstances is unlikely to be productive or successful. Its also likely to lead to frustration for you and those around you.  If you know precisely what outcome you are trying to achieve, you are also in a better position to spot options or opportunities, it gives you the flexibility to take short cuts that will satisfy your objectives. Knowing what you want means you are also in a better position to anticipate how long the process will take and what you will need to do in order to be successful.

When have you planned and succeeded?  Have you been taken by surprise by an outcome? Have you ever failed to plan and subsequently missed an opportunity?

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7 Tips For Meeting with a Member of Parliament

7 tips for meeting with a member of parliament
There’s No Such Thing As A Typical Meeting With An MP

There is no such thing as a typical meeting with a Member of Parliament (MP).  While all MPs may share the same job, and some share the same party membership, that’s about where their automatic resemblance to each other starts and finishes.  It’s not that you can’t have similar meetings with various MPs, but if you start to think that there is a set of rules or expectations on what will happen in meetings the only thing you can count on is that you will run into trouble.

How the meetings unfold will depend on a number of factors, not the least of which is the personality of the individual. The meeting will reflect what’s on their mind, their impression of you, what time they have, and many more issues you cannot control or even be aware of. Let’s not forget what you bring to the meeting with you.

I was once doing a series of MP meetings, about 50 one on one meetings in a three-month period. During the course of that process, I encountered MPs who knew all about my issue long before I got there and had done significant research after my meeting request was received. I also met MPs who didn’t know anything about the issue and not much more about the organization or group I was there representing. During the same round of meetings, one MP told me that I should never talk to the constituency MP (himself) but instead, I should talk to the party critic. Another MP suggested that I should never meet with MPs unless I brought a hired a lobbyist. I should mention that the particular MP had formerly been the owner of a lobbying firm.

One MP was only interested in talking directly to one of the professionals I was representing. Still, other MPs thanked me for bringing the issue to their attention and committed to speaking to folks in their caucus and in their constituency about the issue.  The range of reactions I received as I met with these MPs was as varied as the faces I was sitting across from.  I liked some and disliked others, but although they had all received the same information in advance, none of them responded in the same way.

Having made it clear that MPs are as unpredictable as most people, there are a few things you might expect when meeting an MP.

Lessons Learned

  • They will want to know who “specifically” you are and what it is you want from them.
  • They will expect you to explain as clearly as possible what your issue is.
  • They may ask you to suggest a solution or that you will provide one as part of your explanation.
  • The MP may oppose the position you are supporting and consequently may decide to argue openly or simply not commit to doing anything to help. In this case, note the position or acknowledge it if they share it with you. State your position, but do not engage in a back and forth argument.
  •  Always offer to serve as an information resource.
  • Remember to take the opportunity to ask the MP for his or her thoughts and how you can help.
  • Always remember to thank them for taking the time from their busy schedule to meet with you. If there are any follow-up activities don’t forget to do them.
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3 Tips for Creating the Right Mood For Your Message

This blog entry is a bit of a departure for me, but the experience illustrates so well how setting and approaBook Clubch can influence how ideas are communicated that I thought I would share the experience.

I recently joined a book club.  I am not a fan of book clubs.  They remind me of being in school and having to read books that are informative, but really boring. Simply not my idea of fun. So I’ll say that I went into the process with some trepidation, however I went because in this instance, my friend Jen Hunter, a dynamo who defines optimism, was leading the club.  Jen was also hosting it at a cool new venue, the Hub Ottawa. The book also had an intriguing title and I thought, if a book club could work for me, this was its best shot. The book, The Art of Possibility is a wonderful read from Rosamund Stone Zander and Benjamin Zander. It will make you laugh, cry and show you how to see the possibilities in every situation.

As it happens, just as I was starting to read the Art of Possibility, another dynamo friend of mine, Leslie Turcotte, suggested that I take a look at a TED presentation by Amy Cuddy, “Your Body Language Shapes Who You Are”. The presentation explored how we could boost our own self-esteem or sense of power by changing our body posture.  The first chapter of the Art explored how we could give ourselves an “A” psychologically and consequently improve our performance. It seemed obvious to me that they were two ideas that should be joined.  I shared the TED presentation with Jen and she shared it with the book club members.  We all laughed at the antics that followed in our private worlds as we implemented the suggestions from the book and the presentation. Worlds destined to collide, collided and the only reason they did was because I received an invitation that worked (and I opened my mind to the possibility that a book club might be an enjoyable experience).

I should add that in addition to the book being a good choice, the book club members were smart, funny and insightful.  Nothing boring about this crowd.  The setting at the Ottawa Hub was thought provoking and in fact, the way we explored the book using a “World Café” style, was engaging.  So the book club in no way resembled what I imagined book clubs to be,  obligation and boredom. I am now optimistically looking forward to the next meeting of the book club and the newest book.

Lessons Learned

  • The best communications in the world will fail if the audience is unprepared to listen. It’s your job as a communicator to make sure they are prepared to listen.
  • Find vehicles that deliver old messages in new ways.  If you’re planning an event, consider what you can do to raise its appeal or intrigue your audience. It could be a clever invite or an unexpected theme, venue or approach.
  • Find multiple ways of delivering the same message.  People learn in different ways and by approaching the same message in different ways you are more likely to a) be understood by a wider group of people but also b) reinforce your message for those who can take it in multiple ways.
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Warming Up The Audience Before Delivering Your Message

As a consultant I have walked into rooms where the temperature was so cold I debated getting gloves, but whether I’m lobbying or speaking at an event, I always warm up my audience before delivering my message. When they’re warm, I’m hot.

A Story from the Field

The CEO of the large pharmaceutical company was anxious to meet with an Assistant Deputy Minister (ADM).  His company had considerable concerns around a regulatory process and he wanted to share their proposals towards addressing that challenge.  He knew that in the weeks prior to his meeting there had been quite a bit of bad press about the program the ADM was responsible for. What’s more, the bad press had resulted from many unfortunate and accusatory comments leveled directly at the ADM by another pharmaceutical company.  It was of little surprise to the CEO when he was only granted 30 minutes for the meeting, and even less of a surprise when 30 minutes was reduced to 15 minutes once he arrived.

Rather than launching into his proposal, he started the meeting by explaining that he understood the challenges the department faced.  He explained that he thought the press coverage unfortunate since it did nothing to contribute to an open dialogue between his industry and the department.  The ADM who had started the meeting with her hands folded across her chest and her lips so tightly pursed she might have produced diamonds from coal, slowly began to relax.  When her assistant came into the meeting to get her after 15 minutes, the ADM shook her head and the meeting proceeded. By the time the CEO explained that his company funded a group of independent scientists who would be available for an exchange program with the department due to their specialized knowledge, 45 minutes had elapsed. The ADM was leaning forward attentively and asking about how the scientists were chosen and how the exchange might work. The meeting ended after an hour and there were smiles all round.

As government relations exercises go, I have rarely been so impressed with a client for turning what could have been a disaster into a triumph. When we were told we had 15 minutes I wasn’t sure if he would stay or walk out, but he was a total trooper.  Its a lesson that has stayed with me.

Three Tips For Managing First Meetings

  • Assume nothing about your audiences knowledge of you; make sure your position/attitude is clearly stated at the beginning of the meeting.
  • Read the body language of the person you are meeting with and respond to it.
  • Establishing rapport will serve you better than any well practiced pitch.

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