public relations

Random Acts Of Branding

  What happens if everyone in an organization decides to engage in branding activities without first engaging in an internal conversation? This question prompted an extended conversation with my friend Janet MacLeod, who like me, is a communications professional. This post is the consequence of that discussion and so our joint offering. So what happens […]

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Saturday Morning Chit Chat, Laugh it up…at work

I like to laugh. I like to laugh a lot, and I have one of those laughs that you can hear down the street.  I’ve been told it is infectious. Actually, my husband was once told by new neighbours that they loved his wife’s laugh.  They could hear it through their closed windows in the […]

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8 Tips On What To Do In A Communications Crisis And 9 Tips On What Not To Do

Last updated August 2017 Every year I watch in amazement as a few organizations and a few celebrities stumble into a communications crisis in the media.  My amazement isn’t over the incidents that triggered the crisis’, though many of them would certainly give you pause, but rather over the way the crisis’ is managed. The […]

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Have We Run Out Of Stories?

Vulture recently posted an article about the demise of the blockbuster. In it, Gilbert Cruz itemizes all that’s wrong with Hollywood’s blockbuster system from a lack of imagination to the high cost of production.  It seems our preoccupation with rehashing old stories in a spectacularly expensive way is beginning to wear thin. The article prompted […]

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The Tool For Making The Perfect Elevator Pitch

    I’ve been looking for an automated pitch generator ever since Harvard removed their automatic pitch maker. I’ve finally found one at Buzzuka. OK, it’s not perfect, you actually need a human being and some passion for that, but what it does nicely is put you into the right frame of mind and get […]

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Personal Paradigms, The Good, The Bad & The Impact

They say that goldfish have a memory that’s about 10 seconds long, no doubt a gross exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They would have no operating principle to help them navigate. Without personal paradigms we’d be very […]

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Posted in Communications, public relations | Tagged , , , , | 44 Comments


Personal Paradigms, The Good, The Bad & The Impact

They say that goldfish have a memory that’s about 10 seconds long, no doubt a gross exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They would have no operating principle to help them navigate. Without personal paradigms we’d be very […]

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Posted in Communications, public relations | Tagged , | 44 Comments


How To Build Coalitions

You carefully research your topic, spend hours writing an amazing article. Edit and then re-edit, checking for accuracy and flow. You take the time to create original images or you search through hundreds of images until you find the ones that speak perfectly to your issue.  You work out which platforms you will use to […]

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Posted in Government Relations, public relations | Tagged , , , , | O Comments