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Warming Up The Audience Before Delivering Your Message

Regardless of the setting, whether I’m leading a workshop, lobbying or speaking at an event, I always warm up my audience before delivering my message. When they’re warm, I’m hot. A Story from the Field The CEO of the large pharmaceutical company was anxious to meet with an Assistant Deputy Minister (ADM).  His company had […]

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Posted in Communications, Government Relations, Marketing | Tagged , , | 12 Comments


Personal Paradigms, The Good, The Bad & The Impact

They say that goldfish have a memory that’s about 10 seconds long, no doubt an exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They would have no operating principle to help them navigate. Without personal paradigms, we’d be very much […]

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Posted in Communications, Leadership | Tagged , , | 52 Comments


Every Contact Counts

Ever start to do one thing only to find that you have actually achieved something quite different? Well, the two young men in the following story set off to deliver some tickets to an important contact, what they accomplished was some very effective, albeit negative, branding. Two young airline executives were on Parliament Hill for […]

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Posted in Government Relations | Tagged , | 10 Comments