Tag Archives: Facebook

Lean Back, Do The Job You’re Capable of Doing

Sometimes Doing A Job Right Means Leaning Back.

When the chief operating officer of Facebook, Sheryl Sandberg wrote Lean In, she wrote it to encourage women and to argue for a more equal approach. Whether she achieves her objective remains to be seen, but she certainly got a stream of thinking going. Most of the commentary has been positive, praising her for reinvigorating feminism. Some of it has been less favourable, her insights are useful, necessary even in a culture that often assumes that everything is equal between men and women, but hardly original. For me, her book prompted a series of questions that revolve around a central question. Why do people do the jobs they do?

 

Why Do We Stay Or Go?

What makes people stay in positions they find unsatisfying while others will find new challenges?  What makes people climb the corporate ladder while others strike out on their own and start independent businesses? Daniel H. Pink, author of the book, A Whole New Mind: Why Right-Brainers Will Rule the Future, might say that those who leave have met their basic needs and now seek that upper tier of the needs pyramid. They are trying to self-actualize.

Economist might argue that we are not so much reaching for spiritual satisfaction, as we are the more basic needs of food and shelter.  In economies where jobs are scarce people are often forced to start their own businesses out of necessity rather than desire. I’m not sure what the right answer is, but that’s probably because it’s some combination of all of those things. Still, it makes me wonder why some bright capable people are increasingly finding their way to independence while other people who would be better off on their own remain inside organizations.

 

Middle Management Mindset

It would appear that there is an interesting phenomenon that happens at the middle management level. Some leaders discover that they have found their niche and stay in place. Most realize that they are out of their depth, and struggle to avoid sliding backwards or look forward towards still more responsibility. As colleagues and I once noted on seeing the upward trajectory of a particularly incompetent co-worker, the rise in success is often directly inverse to the level of incompetence. In effect, dismal workers will continue to prosper because most leaders would rather promote than fire. Some people just keep moving up as leader after leader palm their hopeless employee off on an unsuspecting department. I’ve seen this in government, high tech and countless other sectors.

The employee quite naturally assumes that they are great at what they do, so they keep doing it. Their confidence grows and thrives and they take on ever increasing challenges. That brings me back around to Lean In. Sandberg notes that studies show that a woman will chase a job if they feel they have an overwhelming number of the skills required to do the job.  While men will chase a position even if they have about half the skills, perhaps even less.  The implication is that women should give themselves an ego boost and go after the big jobs. Frankly, I find that idea disturbing.  Just because someone feels confident that they are ready for more responsibility doesn’t mean they are actually capable of delivering on it.

 

How About Something Completely Different?

I’m all for women having more confidence and tackling the big jobs, but I like their approach better.  That hesitation in the face of opportunity means that when they do leap, they are ready for the role. I wish more men behaved like women. Just for a change, why not have people go after jobs they actually had the skills to perform? I’m not saying that everyone should have one hundred percent of the skills needed before applying, that would be very tedious. I just think  it would be more productive to have employees who knew what they were doing. Leaders who knew what they were talking about. One of the reasons we have so many incapable leaders is because we keep hiring people with an emphasis on their self-confidence and not their core skills. In fact, we place so much emphasis on bravado, attitude or attractiveness that there should be no surprise that we are continuously chasing what it takes to make a great leader. It should be no surprise either that we lose good people to their own or other businesses.

What do you think? Lean in or lean back?

Image courtesy of stockimages/ FreeDigitalPhotos.net

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What Does the Future Hold For Communicators? A Look At The Jobs of Tomorrow

What Does The Future Hold

This is the time of year that we tend to spend doing two things, we reflect on the year that has been and we make promises about the year to come. Since the stats are against us keeping our New Year’s resolutions, can I suggest instead that we think about the possibilities the future holds?

When I consider the future of communications I get excited about being in this field.  It is a sector that is growing and blossoming and the biggest challenge facing most communicators is the ability to keep up with the changes.  Of course even if you keep up you have to be able to discern between what’s worth learning and what can be ignored. Not as easy as you might think when new tools are constantly being added to the mix and when platforms that you’ve never heard of become go to destinations virtually overnight.

All of these changes mean the very nature of our jobs are also altering.  We can all expect that our future jobs will look very different from what we do today.  Just as authors now have to exist in a virtual world and communications means having dexterity in social media, we can expect to see changes across many different sectors as we all become more virtual. To satisfy my curiosity I went to the internet to look at ideas and I brought some back for you to consider.  What’s interesting is that some of the “future” jobs I found are things that people are doing today. The future is now.

Avatar Manager – This individual designs and manages holograms of virtual people.  Yes, that’s right, your personal brand will be a lot more complex in the future and your avatar will be the single strongest element of that brand.  Imagine the nightmares that would follow if your avatar was hacked?

Digital Architect – In this profession you design the settings where virtual retailers will sell their goods.  Rather than having consumers scroll through uninspiring pages of images, they will instead be able to “visit” virtual stores whose ambiance will matter as much as it does now, more so in fact since you should be able to achieve any setting you like in a virtual world.

Digital Media Planner:  This position already exists but perhaps hasn’t been fully flushed out into an individual job in most organizations. This is essentially a high-tech version of a media buyer. This individual scans the internet and determines what ‘s hot with who and what sites would represent good opportunities for clients.  They decide what kind of ads and what sites will best use your Internet advertising budget.

Personal Brand Manager:  I thought these guys already existed and in Hollywood they were called agents, but it seems this future professional does more than sell your talents.  The PBM will develop and manage your personal brand so that your avatar says does and looks just right and so that the only side of you that’s seen in the virtual world will be a good one.  This may require deleting bad internet press or drowning it in good positive stories about you.  I’m pretty sure these services are for hire today.

Social Media Strategist: This position is similar to the digital media planner, but is related to the thinking behind the decision to purchase.  The SMS helps organizations to develop a following on growing and fast changing social sites such as Facebook or Twitter. Although this is still predominantly an outsourced service, larger organizations are seeing the benefit of hiring in-house specialist to create everything from buzz about product to ad campaigns that are intended to be viral.

Web Analyst: This role is an expansion on the marketing role that already exists today but will become more important going forward. Since a lot of what organizations do in the virtual world is intended to drive consumers to their websites, it follows that you will need someone to look at the behavior of consumers once they get to your site. A web analyst will use customer information from the visits to your website to predict trends. This will allow you to build better informed advertising and communications strategies.

Omnipotence Delimiter: I personally think this one may be needed by some of our political figures right now, in fact I can think of a mayor who may be in need of these services. The OD’s job is to rein in our belief that anything is possible and we are all-powerful.

What do you think?  What jobs does your future hold?  Do you think these jobs are likely or that they already exist?

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Saturday Morning Chit Chat – Bad Ideas

bad ideasIn April Budweiser and Facebook announced that they had teamed up to produce the Budweiser Buddy Cup.  When you clink glasses using buddy cups, you instantly become friends on Facebook. I thought it was an April Fools gag. Perhaps I’m getting old or paranoid, but …really? Does anyone think this is a good idea?

Aside from the obvious, you’re drinking so you’re probably not at you’re most discerning…did anyone read the rules about not making friends on Facebook with people you don’t know? Then of course there’s going to the washroom.  This is an opportunity for at least a couple of strange things to happen, like you’re friends who are as discerning as anyone after a few drinks decide to make friends for you. Or what about that weird guy at the corner table, you know the guy, you’ve been trying to avoid him all night.  He decides to clink your glass when you’re not looking and voila, you have a new creepy friend.

I like a marketing gimmick as much as anyone does and really, what’s the worst that can happen right? Hmmm…cue dream sequence…

It’s the morning after the night before. You’re 21 and waking up to the world’s worst headache. You hurt, but boy you had fun last night. You’re half way through breakfast and reminiscing about the night before when you realize you don’t see your Budweiser buddy glass anywhere.  You remember laughing and clinking and drinking and clinking and dancing and clinking, and so on, and so on, but where’s the cup?

No biggee right?  What’s the worst that can happen? Later that day you’re online and decide to pop onto your Facebook account to see how your friends survived their night at the festival. You’re first indication that something isn’t quite right are all the posts from people you don’t know. Ah yes, the buddy glass.  No big deal, their probably great folks and you already know you have some similar interests because you were all at the same festival, right? Then the tagged photos from your night before start popping up.

Who is that guy you’re singing with? What exactly is that couple doing in that photo? Why are you laughing and pointing at them? Is that your friend? What on earth is she doing with that sausage? You’re both fascinated and horrified by the images.  Did your mom see these? Did your boss?You’re so preoccupied with them that it takes you a full ten minutes before you realize you have 367 new friends.

No matter how you slice it, Facebook and alcohol are a dumb blend. Don’t drink and friend.

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You Online, The Forever Footprint

[youtube=http://www.youtube.com/watch?v=Fu1C-oBdsMM]

When I wrote, “That Awkward Personal Branding”, I referenced the bright side of an online persona.  The way it can work to your advantage if you are honest and polite. Being present online can get you a new job, an informal or formal education, a new profession; it can introduce you to interesting and bright people.  What was not explored was that sometimes there is a downside to being online or at least that some caution is required. I had a different post lined up for this week, but then I had some interesting conversations and when I ran across the video above, I decided to write this post instead. The TED video provides some brilliant insight on the reality of our online lives and I thought I should share it and some of my own perceptions.

I grew up in a large and extended West Indian family and it always struck me as uncanny how my aunts in Montreal could know what my cousins in Barbados were doing at any given time and vice versa. The family grapevine was fast, effective and efficient.  You couldn’t blink without it being recorded, shared and discussed. It was therefore always a bit of a challenge to me to try to operate under the radar. Doing something, anything, and keeping it a secret was an accomplishment. It’s not that I was doing anything nefarious, questionable or even interesting.  It’s simply that when it seems as if every waking moment of your life is constantly being transmitted through the world’s most well-organized grapevine, you learn to appreciate privacy.

Given that background, you can imagine that when Facebook first emerged, it gave me nothing less than the creeps.  It felt very much like a self-inflicted Big Brother scenario. Why would anyone want everyone  knowing their activities? I watched with some amazement as people I knew and respected posted pictures and particulars about things that would have been better kept discreet or at least offline.  In a professional capacity, I have quietly scooped up and destroyed compromising photos of colleagues that would have devastated even the best careers. I have cringed when friends have posted highly political commentary and have blasted my son on more than one occasion for inappropriate posts from him and his friends.

So having said that, why would I ever encourage anyone to be online or promote themselves online?  The answer is that social media is a reality.  It’s not going to fade away and become a distant memory.  For good or bad, it’s part of our culture and imbedded in the way we communicate, so use it. Engage but be strategic about it.  If you were remembered for one thing, would you want that comment you recently made on Facebook or LinkedIn to be it? Would you be all right sharing your online comments with your boss, your mother or religious leader?  If the answer is no, then you may want to rethink what you post. Your digital trail is forever, so make each forever footprint with care.

Generational differences mean that my children and even those ten or fifteen years younger than me are comfortable posting things I wouldn’t dream of sharing.  When you grow up in the shadow of Facebook and the internet, your perception of what is private is very narrow, but it shouldn’t be taken for granted. Provocative language, heavily loaded double entendres and sexually suggestive witticisms are brilliant repartee at the dinner party table, but not necessarily, what you want to put out there for potential employers or clients. Most of the cues that are present in real life exchanges are missing online.  The sarcastic tone, the raised eyebrow or the knowing smirk that put a different meaning on words are all absent in online exchanges. You never assume in communications.  You always act with the expectation that your audience will need specificity, transparency and information.  If you know that the majority of messages are delivered through non-verbal cues, then you understand that when you engage online you are always communicating at a disadvantage.  In this setting clarity becomes king.

A very smart businessperson recently asked me, “Would you rather be on record online as a new Plato, Cicero or Voltaire or a Dr. Ruth or Pamela Anderson?”

While I don’t expect to reach the intellectual heights of the first three, reason, if not experience, would have me avoid the pitfalls of the last two. Dr. Ruth for the focus of her conversation and Pamela for her illustration of the same. I have other ideas to explore. To that end, I would encourage caution when managing your online persona. Engage and be present, post and share your ideas.  Take advantage of the benefits that online life has to offer, and there are many, but always ask yourself, would I be comfortable with everyone in my life seeing what I wrote and is this how I want to be remembered?

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