Is There Value to Using Case Studies in Business?
Harvard first developed case studies as a way to engage students in their executive training programs. Complex or difficult cases were presented to students and they were asked to familiarize themselves with the materials as well as gather additional information. They would then be tasked with suggesting reasons for the problem outlined in the […]
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Any number of people might assume that I lie for a living. Public relations people are often asked (mistakenly) to spin bad news into good. It’s kinda like asking someone to spin straw into gold. I have yet to meet a communications person who could alter the outcome of news by using more pleasant words. […]
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The Tool For Making The Perfect Elevator Pitch
During my travels through the internet, I came across a rather interesting tool from the Harvard School of Business. The toolhelps you to build the perfect elevator pitch. OK, it may not make the perfect pitch, you actually need a human being and some passion for that, but what it does nicely is get you […]
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