Is There Value to Using Case Studies in Business?
Harvard first developed case studies as a way to engage students in their executive training programs. Complex or difficult cases were presented to students and they were asked to familiarize themselves with the materials as well as gather additional information. They would then be tasked with suggesting reasons for the problem outlined in the […]
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Any number of people might assume that I lie for a living. Public relations people are often asked (mistakenly) to spin bad news into good. It’s kinda like asking someone to spin straw into gold. I have yet to meet a communications person who could alter the outcome of news by using more pleasant words. […]
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