commstorm

How to decide

Posted on June 13, 2017

Imagine polling your colleagues to determine what you personally will have for lunch. What about dictating to your neighbours how they should vote? Seems ridiculous right? Yet as silly as that sounds we can get into a decision making rut. Using the same approach for all decisions. When you consider the range of decisions we […]

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Posted in Management | Tagged , | O Comments


5 Ways To Be Strategic with Data

Posted on June 6, 2017

Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities.  They provide great building blocks for effective marketing campaigns but I […]

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Posted in Communications | Tagged , , , | O Comments


Two Steps Forward…

With the American primaries heating up there has been a fair bit of coverage and discussion on women’s voting patterns and in particular, Hilary Clinton’s popularity with women voters. Initially I was surprised to learn that Bernie Sanders was gaining traction with young women.  Really, a seventy-four year old man could better represent women than […]

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Posted in Government Relations | Tagged , , , , | 5 Comments