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Do You Plan For Serendipity?

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Do You Plan For Serendipity?Some see serendipity as the hand of God. That divine intervention that saves or changes an outcome for the better. Others view it as pure luck, incredible coincidence or a happy chance.

For me, serendipity is none of those things. Serendipity is what happens when you are ready for change, open to innovation and informed about possibilities. Serendipity should mean a careful assessment of circumstances that then inform action.  Serendipity is also about stepping back and allowing natural curiosity and conversation to flow. It is only luck to those who can’t see the links between ideas, events and outcomes.

Not only do I NOT think serendipity is accidental, I would argue that we should think, plan and train for serendipity. In popular culture the word serendipity has come to mean a lucky discovery, while the origin of the word is something quite different.  The story of “The Three Princes of Serendip” is widely held to be the origin of the word serendipity. In the story, a king instructs a select group of tutors to educate the three princes in their collective wisdom. When the tutors feel that they have taught the princes all that they can, they are presented to their father.  Although the king is proud of their wisdom, he feels that they have been too sheltered and so sends his sons off into the real world.

The princes very quickly encounter a number of adventures and use keen observation and what later becomes the basis of the scientific method to discover the truth behind a number of mysteries.  The stories of the three princes can be considered the origins of the detective story. In fact, the observations of the princes bear more resemblance to the behavior of Sherlock Holmes than they do to lucky discovery. Which brings us back to our current use of the word.

Serendipity is about being curious and observing all information, not just those bits that fit comfortably within your own paradigm. It’s also about being informed. It’s impossible to apply deductive reasoning or even to see the relationship between events if you are not informed. Encouraging curiosity and allowing yourself to follow your nose to see what you discover is a great way to cultivate serendipity.

A few years ago I was attending a board meeting in Vancouver. Early on the second day I woke up as the phone rang in my hotel room.  It was my assistant calling me to tell me to look at the national newspaper before going downstairs to my board meeting. The story on the cover of the newspaper was one that would have my board members concerned. Rather than walking into an explosive situation unprepared, that phone call meant that I had time to gather information and do the necessary preparation to deal with their concerns coherently. As I walked into the room for our early breakfast meeting, I was calm as I knew how we could manage the unfolding events. My board members might have thought we were lucky, but  I knew that my assistant was smart enough to know that the newspaper article could critically derail our meeting if I was unable to leverage serendipity.

When employees find simple solutions to complex problems or seize on opportunities, there is often a temptation to consider those outcomes, lucky. That’s a dangerous response to innovative behaviour.  When we fail to recognize innovative behaviour, it’s like saying, don’t employ knowledge, experience and insight. Instead hope for luck. We know that when good behaviour is rewarded, it is repeated, so if we discourage the kind of inquisitive assessment necessary to make serendipitous events positive, then we risk missing out on transformative discoveries.  Discoveries like Aspirin, insulin, antihistamines, Scotchgard, Teflon, Velcro, Nylon and the Post-It Note.

Do you give yourself enough time to cultivate serendipity?

Image courtesy of Chaiwat / FreeDigitalPhotos.net

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Is Music Mind Food?

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Who is the invisible conductor that makes our heart beat? How did the ten thousand heart cells agree to a rhythm? From the simple beat of our hearts to complex symphonies of sound we hear from an orchestra, why does music help us think? How can an acoustic pattern help us to learn and grow?

My husband says that music stops him from getting tunnel vision because as each new tune or melody starts, his creative perspective is redefined. Do you remember learning things from songs? For those of us of a certain age and living in North America, we had the joys of School House Rock to teach us everything from how legislation works (I’m Just a Bill) to how adverbs work (Lolly, Lolly, Lolly, Get Your Adverbs Here). I still hum some of these songs to myself when I need to remember the rules of grammar.

Music Is In The Air
Music Is In The Air (Photo credit: drp)

We love patterns. The natural world is full of patterns, from the shape of shells to the patterns we see on leaves. We establish patterns in our body and with our body and we are drawn to patterns in our social lives. Have you ever watched the pattern of traffic? We all slow down and speed up for real or imagined reasons together. We will walk in step in a crowd. We comment on it in birds but we also like to flock. Rhythms are sound patterns, they are an audio pattern that we can connect to at a deep level and we not only relate we can relay that pattern. Go listen to Steve Reich.

Music stimulates multiple parts of the brain, bringing them online while we listen.  If you start singing, even more, pieces come onboard. Our connection to music and its ability to create new neurological patterns may help us to think deeper.  Scientists have been looking at music to see if it could help adults with Alzheimer’s disease.  The question they are asking is essential, can we rewire the brain to work around the areas affected by the disease by using music?

Yet, as much as I adore music while I work, I have friends and colleagues who have said they want no music at all while they work. I can appreciate that people need different things, but for me, more often than not silence seems to mock me, creating diminishing echoes that go nowhere instead of ever evolving patterns of thought. When we work together, how can we find a happy medium? The folks at Focusatwill.com say they have done just that.

At Focusatwill.com all of the music you hear has been re-mastered to be heard without you actually listening to it. Huh?? It’s essentially combining the benefits we get from listening to music but getting rid of the distracting bits that make others want to turn the music off. These are the sounds, like the human voice, that prompt our brains to pay closer attention, therefore distracting us from our work. I’ll be honest, I’m not convinced that’s it’s always the way I want to go, sometimes I need to sing along, particularly if the task is a tedious one, but I found the music soothing. I used it while writing part of this post and it’s an interesting approach. I think their solution might be particularly useful if you work somewhere where you can’t block out your colleagues with headphones but music is a menace for some of your co-workers.

What do you think? Is silence golden or where words fail does music speak?

If you’d like to find some alternatives to Focus At will, check out Rainy Mood, Jazz and Rain or Relaxing Beats.

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Presenting Ideas, Avoiding The Information Avalanche

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It was Friday afternoon and as I sat in the hotel conference room I wondered how long it would be before the speaker finished. I was restless, well restless and sleepy. I was convinced that if I didn’t move soon I’d drift off.  What if I snored? The topic under discussion was the future of health technology. Prior to the start of the lecture, I had been eagerly awaiting the presentation.  Now I eagerly awaited its end. The speaker was a senior executive in a large technology firm and his presentation was billed as providing invaluable insight into what the future held for the health sector.  However, as the speaker continued with his presentation I couldn’t help but focus on the present. I looked again at the slide that was currently being discussed and looked away. It hadn’t changed in a while.  Not surprising really, the densely packed projection was filled with words in 14-point font, they might have been smaller, they certainly felt smaller. He was sharing in one slide what might have been better shared in six or eight.

I looked around the room trying to find something to amuse or distract me and found myself looking into the eyes of other audience members.  They too were looking for entertainment since knowledge was not to be found at the front of the room. In fairness to the speaker, a mid afternoon presentation on a Friday is never the best scenario, but the room was full. Although this was not a plenary session that would have drawn the majority of the conference participants, it had still managed to get the attention of at least 250 conference goers.  At a health conference, his topic was hot stuff. The problem wasn’t what he had to share, it was how he was sharing it. His tone was fine, he seemed to genuinely care about his topic.  He was clearly very knowledgeable but we were being avalanched with information and no one feels safe in an avalanche.

Even if you have information the audience wants and a venue in which to deliver it, you still need to make sure that the information can be understood and digested. Knowledge transfer is never as easy as sending a package of information from one person to the other. The information has to be deciphered, distilled, decorated and delivered with conviction.  If that sounds an awful lot like product marketing then that’s because that is precisely what you are doing, you’re selling ideas.

Decipher: Avoid using jargon that only you and a select few in your industry can understand. It may make you sound like an authority, but it also makes you frustrating to listen to because you are hard to understand. Make sure that you are doing all that you can to make it easy for listeners to follow.

Distill:  While you want to appear knowledgeable, you don’t  have to share everything you know. Simplify your message. The objective isn’t to do a mind dump, but to create knowledge in the recipient, think sound bites.  By not being discerning with information the presenter risks not only not getting their message across but alienating the audience.

Best practice is to have one concept per slide no more than four bullets. The bigger the font, the better for easy reading.  The letters should be no smaller than 18-20 points depending on the font and even that’s on the small side. The header of the slide should be larger than the font in the body and should give the audience an indication of the points you need to make.

Decorate: Add life to ideas by adding images or colourful text.  They help to emphasize your point and transform your presentation into a multilevel message. Avoid clip art, it rarely meets the challenge and can make your information seem inconsequential.

Deliver: Repeat important messages.  Know your audience. Your enthusiasm can make up for a number of weaknesses, but you have to be understood. The audience needs to be clear about why what you are saying might be of interest to them.

Mix things up. Every once in awhile and try a different presentation style. If you’d like to try something a little different from PowerPoint, consider using Prezi,  Adobe’s Spark, Visme or one of the many other awesome presentation tools out there. Or use them to incorporate some fun into your PowerPoint. The ones mentioned here are free and relatively easy to use. 

What works for you, how do you present ideas? Enhanced by Zemanta

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What Does the Future Hold For Communicators? A Look At The Jobs of Tomorrow

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What Does The Future Hold

This is the time of year that we tend to spend doing two things, we reflect on the year that has been and we make promises about the year to come. Since the stats are against us keeping our New Year’s resolutions, can I suggest instead that we think about the possibilities the future holds?

When I consider the future of communications I get excited about being in this field.  It is a sector that is growing and blossoming and the biggest challenge facing most communicators is the ability to keep up with the changes.  Of course even if you keep up you have to be able to discern between what’s worth learning and what can be ignored. Not as easy as you might think when new tools are constantly being added to the mix and when platforms that you’ve never heard of become go to destinations virtually overnight.

All of these changes mean the very nature of our jobs are also altering.  We can all expect that our future jobs will look very different from what we do today.  Just as authors now have to exist in a virtual world and communications means having dexterity in social media, we can expect to see changes across many different sectors as we all become more virtual. To satisfy my curiosity I went to the internet to look at ideas and I brought some back for you to consider.  What’s interesting is that some of the “future” jobs I found are things that people are doing today. The future is now.

Avatar Manager – This individual designs and manages holograms of virtual people.  Yes, that’s right, your personal brand will be a lot more complex in the future and your avatar will be the single strongest element of that brand.  Imagine the nightmares that would follow if your avatar was hacked?

Digital Architect – In this profession you design the settings where virtual retailers will sell their goods.  Rather than having consumers scroll through uninspiring pages of images, they will instead be able to “visit” virtual stores whose ambiance will matter as much as it does now, more so in fact since you should be able to achieve any setting you like in a virtual world.

Digital Media Planner:  This position already exists but perhaps hasn’t been fully flushed out into an individual job in most organizations. This is essentially a high-tech version of a media buyer. This individual scans the internet and determines what ‘s hot with who and what sites would represent good opportunities for clients.  They decide what kind of ads and what sites will best use your Internet advertising budget.

Personal Brand Manager:  I thought these guys already existed and in Hollywood they were called agents, but it seems this future professional does more than sell your talents.  The PBM will develop and manage your personal brand so that your avatar says does and looks just right and so that the only side of you that’s seen in the virtual world will be a good one.  This may require deleting bad internet press or drowning it in good positive stories about you.  I’m pretty sure these services are for hire today.

Social Media Strategist: This position is similar to the digital media planner, but is related to the thinking behind the decision to purchase.  The SMS helps organizations to develop a following on growing and fast changing social sites such as Facebook or Twitter. Although this is still predominantly an outsourced service, larger organizations are seeing the benefit of hiring in-house specialist to create everything from buzz about product to ad campaigns that are intended to be viral.

Web Analyst: This role is an expansion on the marketing role that already exists today but will become more important going forward. Since a lot of what organizations do in the virtual world is intended to drive consumers to their websites, it follows that you will need someone to look at the behavior of consumers once they get to your site. A web analyst will use customer information from the visits to your website to predict trends. This will allow you to build better informed advertising and communications strategies.

Omnipotence Delimiter: I personally think this one may be needed by some of our political figures right now, in fact I can think of a mayor who may be in need of these services. The OD’s job is to rein in our belief that anything is possible and we are all-powerful.

What do you think?  What jobs does your future hold?  Do you think these jobs are likely or that they already exist?

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Communications – Better Late Than Never

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Communications, Better Late Than Never

Guest Post by Louise Crandall

This story, which took place quite a few years ago on a deserted beach in the Caribbean, certainly exemplifies the concept: Communications – better late than never.

I used to like going to places that hadn’t yet been overrun with tourists. While the area now has dozens of hotels and mini-malls, at that point there was only one hotel on a 20-kilometer stretch of gorgeous, deserted beach. One afternoon, I was walking down the beach when it started to rain. Noticing a run-down bar on the edge of the sand, I went up and asked if I could join the dozen or so locals who were sitting around under a thatched roof beside the hut, drinking beer and waiting for the rain to stop. I spent a couple of pleasant hours, practicing my mediocre Spanish on the women and kids, and making jokes with the men. Think I bought everyone a round too.

When the rain finally slacked off and I got up to leave, one of the women said that since we’d all had a good time, why didn’t I come back for lunch tomorrow.  This sounded like a good idea to me since who wants to hang out with other sunburned tourists? Better to mix with locals, improving one’s capacity in a foreign language and learning local customs.  So the next morning I headed out around 11am to join my new buds. As I was leaving the hotel property, the gardener asked where I  was going. “To the bar down the beach”, I said. His somewhat shocked response was, “Lady, that isn’t a bar. That’s the local *#@+!house!”

In retrospect, I hadn’t paid much attention to the visible cues such as money changing hands, the hammock in the otherwise empty  hut, and the wide variety of skin tones of the kids running around. In fact, I had helped one women argue for more money when a guy was handing over a few pesos – for the beer I thought. I continued my walk up the beach and this time just waved cheerily at the girls as I  passed the establishment.

Tips

  • Be aware of the context in which you are communicating.
  • Do your research, know your audience.
  • When things don’t go as you planned, be gracious.

Louise Crandall is a communications specialist and an amazing writer. While her forte is travel writing, she is a master at pulling together complex communications projects with apparent ease.

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Saturday Morning Chit Chat – Invisibility Cloak, Magic or Mayhem?

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invisibility

So I haven’t done one of these in a while and I wasn’t really planning on this one either but how could I resist an invisibility cloak? Yes, that’s right, researchers are getting closer to perfecting the invisibility cloak. I mean, come on, an invisibility cloak AND Google glasses during my lifetime?  I could be Hermione Granger, it’s clearly just a question of time before they hand me a magic wand and a message owl.

For those of you in the know, those clever few who knew that they had tested this technology back in 2006, you could have said something.  If you’re like me and only came across this story in November, WOW!!

Imagine, an invisibility cloak of your very own. Where would you go, what would you see? Imagine the possibilities. Hmm…kinda creepy come to think of it. I mean, where would you go?  What would you want to see that you didn’t want other people seeing you see?  Imagine the disturbing possibilities.

Maybe the invisibility cloak would be better for hiding valuables and not people. Perhaps that should be it’s primary purpose, but you know there’s bound to be someone who wants to slip it on and go somewhere they are not allowed to go and hear, see or learn something they would never be allowed to otherwise. An invisibility cloak would have endless possibilities in military application. It would also be useful for domestic policing. Strangely as I consider the possibilities I’m feeling less like Hermione.

I suppose at this point I should explain how the technology works, but that would completely defeat the purpose. A magic cloak should be…well-magical. There’s also that small detail that they haven’t managed to perfect the technology.  They are exploring it from different angles, but complete invisibility continues to elude researchers. At this stage invisible is really a question of the angle you are standing at and maybe that’s a good thing.

What would you do with an invisibility cloak?

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How Do You Find Opportunity?

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How Do You Find Opportunity? - Comm Before The Storm

When I wrote about personal paradigms I explored what causes us to sometimes get preoccupied and blinded by our own perspectives. When I wrote about change, I spoke about how we might manage it, but how do you work to shift your paradigm so that you can manage change? How can we step outside of our perspectives enough to even know that we are being blinded by them?

As noted in my post, The Forever Footprint, I don’t have a natural love of social media.  My transition has been a gradual one. My reluctant engagement started because I could hardly be a communications professional and put my nose up at social media, although you might be surprised to see how many communications people do. I also had a team that was only engaging in social media peripherally. We were crazy busy and social media took a lot of time. It’s deliverables were not always clear and certainly not immediate, so it was easy to ignore. It was also clear that by letting it slide we might be missing opportunities, so we held our annual strategic planning session and determined that we would each tackle a platform. The next six months were interesting to say the least as we each struggled to manage our regular communications duties and embrace this new realm. The articles about social media were interesting, the platforms, well they were another thing all together. They were inconsistent, they were finicky, and they clearly had different strengths, benefits and weaknesses. It was a bit crazy.

Communications has always been a gradually changing sector. Print advertising offered opportunity and hung around for a while before radio ventured out and gave us something new to do.  We had time to grow and adopt to radio before television made its way onto the scene. We had years to figure out television and we played happily between the three mediums for a long time.

Then the explosion occurred.  The platforms started to appear, Facebook, MySpace, LinkedIn, Twitter, StumbledUpon, YouTube, Reddit, Google+, Triberr, Instagram, Tumblr, Vine  and on and on they go.  It’s little wonder we wanted to back away slowly.  Where to start?  What to do? Every week it seems like there is a new and better way to engage in social media.  I was giving a presentation the other day, Social Media 101, and one of the participants hadn’t heard of LinkedIn. I almost giggled, my relief was so great.  It wasn’t just me, it really was crazy out there.

So how did I get from not wanting to engage to giving advice on social media? Curiosity.  Curiosity will get you past all of your preconceived notions, your impenetrable paradigms and your reluctance to change. Cultivating a curious mind is one of the best things that you can do for yourself. Your curiosity will facilitate professional and personal growth. If you’re in any industry that requires you to engage the public, then feeding your curiosity will provide you with a wealth of opportunity. Even if you like your isolation, unless you are interested in being nothing more than still, curiosity can be satisfied through reading and watching.

Remember, when paradigms in the world around you shift, past success means nothing.  You could be ruling the world as the best advertising rep, but when social media shows up, if you don’t jump on board, your past success will be irrelevant. You’ll be left behind. You could be the best author who ever lived, but if you want new readers, then you have to exist in the new places. You have to open yourself to the possibilities.  When paradigms shift, history doesn’t matter. It didn’t matter that PC dominated the landscape when Apple introduced the iPod.

If you want to know where the new ideas are happening, they are far away from where it’s safe. They are out on the edges where curiosity flourishes and the imagination is in charge.

How do you keep yourself open to opportunity?  Have you ever found yourself fighting against something you later embraced?

 I’m looking for your communications stories. Have you ever had something go horribly wrong or amazingly right because of a little communications?  Please share your story here as a guest blogger.  For more information, please see my post, Everybody Loves A Good Story.

 

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Saturday Morning Chit Chat, Mirror, Mirror, Me

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Mirror Man Seattle by Jim Hamstra

I’m in the middle of a home renovations, I’m launching a new project and it’s also one of the busiest times of year for my day job. So regrettably, I won’t be able to do my regular Saturday Morning Chit Chat posts for the next few weeks. BUT, I see so many interesting things, even when I’m doing my best NOT to, that I still want to share some of what I come across.

mirrorman_02
Photographer SilverSky

This week I came across the mirror men. These amazing images are of real people, not sculptures I found them while playing on the internet. As cool as these moving sculptures are, they didn’t make me think of art as much they made me reflect (couldn’t resist) on what social creatures we are. They make me wonder how much of ourselves we put out there and how much is a reflection of what’s around us. No, I’m not have a deep negative thought. I am actually just thinking that so much of what I see and know is a reflection of what the people around me see and know.  It’s kind of wonderful being connected in that way.  It’s also kind of exciting because I don’t just know the people who live in the cities and towns I’m in or around. I know some amazing and clever people who live miles and miles from me, in other countries and continents. They have completely different and informative perspectives on the world and they feed me knowledge that makes me see my world in a completely different way.

Do you have any people who reflect the world at you in a different way?  Seen anything cool, outrageous, clever or amazingly dumb while exploring the internet? Please, share it here.

To see more on these mirror men , you can visit the blogs where I found them below.

Jim Hamstra 1: http://jimhamstra.blogspot.ca/2011/08/mirror-man-seattle.html

Adriana de Barros 2:http://illusion.scene360.com/art/8454/the-mysterious-mirror-man-appears-in-l-a/

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Saturday Morning Chit Chat, Living Life With Flares

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This image from June 20, 2013, at 11:15 p.m. EDT shows the bright light of a solar flare on the left side of the sun and an eruption of solar material shooting through the sun's atmosphere, called a prominence eruption.Do you remember all the stories that were prompted by solar flares back in the 70s? They were excellent, it was like the universe was sending us an amazing signal and it had the potential to change everything. Our watches would stop, our electricity would disappear and the world as we knew it would cease to be.  We would have a violence free apocalyptic moment and it would come out of the sky.

The visuals were spectacular, great orange geysers of gas exploding out from the sun. Giant oceans were boiling in the sky and sending spouts of change into our world. Nature was giving us a light show we would never forget. We quickly followed her lead and created stories great and not so great about life with flares. “Where Have All The People Gone”, released in 1974 told a dark and eerie tale of the disappearance of most of the Earth’s inhabitants as a result of those mysterious flares. From “Ringworld” to “Star Wars” we saw science fiction re-establish itself as a leading genre. The flares sparked our imagination.

One of my favorite movies about flares wasn’t actually made until 2000 and it’s called, “Frequency”. The film has a father and son talking to each other through time on an old radio because of the flares. I won’t get into the story, but it was fun. Mystery, magic, murder and mayhem, doesn’t get much better than that if you’re into science fiction.

So why am I telling you about flares? I was having a bit of a flare up myself reading some astoundingly irresponsible headlines that were reassuring the public that climate change was all a big misunderstanding and the Earth was actually cooling, when I decided I needed to do something to put myself in a better mood and went in search of science stories. I came across a treasure chest of hysterical flare stories that were centred around a prediction that some time in September 2013 we could see catastrophic destruction on Earth because of solar flares.  There were YouTube videos and articles about how flares were going to destroy satellite dishes and cause huge amounts of damage as they took out essential communications, potentially cutting off whole communities.  The American government was quietly ordering food to put in storage…I could go on.

I started laughing, it was like getting a chance to go back to childhood and see the solar stories from an adult’s perspective. I looked at NASA’s recent solar flare images and was enthralled with flares all over again. We live in an amazing world. It’s easy to get distracted and forget to take a look around and appreciate all the wonder, even the silly stories.

What about you? What does mother nature do that leaves you spellbound or captures your imagination?

Image: This image from June 20, 2013, at 11:15 p.m. EDT shows the bright light of a solar flare on the left side of the sun and an eruption of solar material shooting through the sun’s atmosphere, called a prominence eruption. Shortly thereafter, this same region of the sun sent a coronal mass ejection out into space. Credit: NASA/SDO

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Saturday Morning Chit Chat, Not Cultured Enough For Cultured Meat

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English: A meat mincer. Español: Un picador de...
(Photo credit: Wikipedia)

What do you do when your normally open mind, shuts down and goes on a break? I was listening to the radio when a story came on about in-vitro meat, also known as shmeat, cultured meat, hydroponic meat, cruelty-free meat, vat-grown meat, victimless meat and test-tube meat. The basic idea is that scientists or tissue engineers can grow edible meat in a lab from tissue samples.

It doesn’t take much imagination to see the implications. Suddenly all the concerns we have about how animals are treated could be addressed.  You could engineer meat without all of the normal chemicals and antibiotics.  It would benefit the planet in numerous ways.

So why am I grossed out?  Why does that sound like the least appetizing option I’ve ever been presented with? My attitude is pretty ridiculous…right?  I’d rather kill an animal than eat cultured meat? Was I a barbarian? In order to address the  sad realization that I had some questionable biases, I resigned myself to giving the idea more thought.  It was right around then that I came across a blog that suggested that not only was cultured meat a good idea, but if we developed it from human tissue it would be completely victimless. We could hardly claim animals gave consent to using their tissue but we could get informed consent from humans.  Essentially, it was a completely self-sufficient answer. It was the way of the future.  It was a mature, efficient, planet friendly solution to our desire to eat meat.

commstorm.comSo why does someone jokingly speculating that it would be the beginning of the zombie epidemic make strange, “call me a conspiracy theorist”, sense to me? What if that grown tissue didn’t stop growing?  What if we ate it and that flesh remained “alive” in us? What if it started to take over? I’m a pretty open minded person, honest, but this one just gives me the hives.  My husband has teased me about my Luddite attitude, but all I keep thinking is, “What!? Human meat! Eeeeeeeew, uh uh, no way, I am NOT eating Soylent Green!!!”

I can hear the waiter saying…”Would madame care for a little Caesar with her salad or will a grilled Frank be preferable? How about  a little Bertrand wrapped you?”

I think it’s time for me to consider vegetarianism.  It’s healthier, it’s delicious and I can go back to thinking I’m an open minded person because clearly, I’m not cultured enough for cultured meat.

So what about you?  Would you like to try some shmeat?

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