Author Archives: Debra Yearwood

About Debra Yearwood

Experienced communications and public relations executive who manages challenges with an eye on outcomes and a sense of humour. Learn more about how I think at https://commstorm.com/ Learn more about my experience at ca.linkedin.com/in/debrayearwood/

Twas The Night Before Christmas, I Was Thinking About My Blog

Hello everyone, I’ll ask you all to pardon me for the absence of elegance in this post, but I’m afraid I couldn’t resist this idea once it had slipped into my head. I wish you all the very best of … Continue reading

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Body Language – Managing You, So You Can Deliver Your Message – PART 2

Your body can give away secrets you’d never dream of sharing, so when going into a meeting or presentation, take the time to note your body language and the body language of those around you.  Even if you are presenting … Continue reading

Posted in Communications, Government Relations | Tagged , , , , , , | 35 Comments

Leading with Heart

Perhaps in a time when online personas and personal branding are the norms, it’s not surprising that we would also see the emergence of a concept that is essentially grounded in being true to ourselves. Continue reading

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How Do You Know You’re Not Producing Crap?

What would you do if you found out that your best practices had become your worst practices? Would you stop doing them? Most of us would probably say yes, but its not that easy is it? If we could stop when … Continue reading

Posted in Management | Tagged , , , , , , , | 26 Comments

We Are Built For Change

When you work in the health sector, you know that something new is always around the corner.  When you do communications in the health sector, you’d be lucky to get to the corner without something changing. Change is not just … Continue reading

Posted in Internal Communications, Management | Tagged , , , , , , | 32 Comments

How To Be A Charismatic Leader

We have such a laundry list of things we consider important to effective leadership that I often wonder if a leader could exist who met even half of the requirements. We want leaders who are brilliant, multi-talented, visionary, creative, insightful … Continue reading

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The beauty of plain

When I dream of writing, the words are chosen with care.  They are short and clear to all who read them and most of all, they are plain. Plain language writing is not what you think. It is not for … Continue reading

Posted in Communications, Internal Communications, public relations | Tagged , , , , , , | 18 Comments

Mean What You Say, Know The Meaning of Sayings

A few years a ago a friend of mine who teaches and does research through various universities was trying to rally some of her colleagues around an initiative and used the phrase, “Jump on the band wagon.” Shortly afterwards she … Continue reading

Posted in Communications | Tagged , , , , , | 38 Comments

Wanted: Communications Goddess

When job descriptions become a communications nightmare. Chatting with old colleagues, fellow communicators and bloggers on LinkedIn is always good fun and every once in a while I come across something that makes me want to share more widely. In this instance, … Continue reading

Posted in Communications, Management | Tagged , , , , , , | 56 Comments

Two Steps Forward…

With the American primaries heating up there has been a fair bit of coverage and discussion on women’s voting patterns and in particular, Hilary Clinton’s popularity with women voters. Initially I was surprised to learn that Bernie Sanders was gaining … Continue reading

Posted in Government Relations | Tagged , , , , | 5 Comments