What Exactly Is Your Issue? Four Tips For Better Lobbying

Comm Before The Storm

what's your issueI was on Parliament Hill recently and as my colleagues and I fanned out to share our messages I kept thinking about all the possible outcomes ahead of us.  We had the same message to deliver, but personal style and approach can make subtle changes occur that effect comprehension, reception and even perceived objective. This means that when presenting an idea, the question of knowing EXACTLY what you want is critical.

Whether presenting to government, an interviewer or potential client, it can mean the difference between success and failure.   If you are unclear about your issue, or do not ensure that your audience is clear on what you want, you may find yourself achieving an outcome you didn’t anticipate.  As time management expert Alan Lakein so succinctly put it, “Failing to plan is planning to fail.”

Take for instance the consumer advocate groups that lobbied the Canadian federal government for years on the issue of labelling…

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About Debra Yearwood

Experienced communications and public relations executive who manages challenges with an eye on outcomes and a sense of humour. Learn more about how I think at https://commstorm.com/ Learn more about my experience at ca.linkedin.com/in/debrayearwood/
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