Monthly Archives: October 2014

Loathing Fear

Why letting fear win makes us all losers. Continue reading

Posted in Government Relations | Tagged , , , , | 35 Comments

Marketing Attitude

I was at a conference on the weekend. It started on what was for me the third day of business travel. I was tired but looking forward to getting some new insight into how to keep motivated. About halfway through … Continue reading

Posted in Uncategorized | 4 Comments

Marketing in the Uncanny Valley

A few years back (before I joined them) the Canadian Association of Optometrists ran a campaign called, “Open Your Eyes”. The campaign included a commercial that garnered a fair bit of commentary. It featured a woman who rises out of … Continue reading

Posted in Communications, public relations | Tagged , , , , , | 44 Comments

Launch

Launch is a word that holds so much potential in such a small innocuous package. It’s a letter away from lunch, which is often sought after and has its own appeal, but doesn’t quite capture the power. Launch is about … Continue reading

Posted in public relations | Tagged , , | 11 Comments