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Is There Value to Using Case Studies in Business?
Harvard first developed case studies as a way to engage students in their executive training programs. Complex or difficult cases were presented to students and they were asked to familiarize themselves with the materials as well as gather additional information. They would then be tasked with suggesting reasons for the problem outlined in the […]
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Posted in Communications | Tagged case study, Harvard Business School, IABC, Marketing |
Warming Up The Audience Before Delivering Your Message
As a consultant I have walked into rooms where the temperature was so cold I debated getting gloves, but whether I’m lobbying or speaking at an event, I always warm up my audience before delivering my message. When they’re warm, I’m hot. A Story from the Field The CEO of the large pharmaceutical company was […]
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Posted in Uncategorized |
Valuable Repetition
If you were lost at sea, would you send your distress signal once? I watched a man move two chairs off a truck. He maneuvered his way through the glass doors of a cafe, around the sign welcoming patrons, down the hall and out of sight. He came back empty handed and headed out […]
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Posted in Communications | Tagged commstorm.com, effective communications, messages, Repetition |
Anticipation
We all live in anticipation of something, the next episode, the next cup, the next job, the next client, the next follower. Anticipation is one of the more unusual emotions we can have. It plays delicately along the line of pleasure and pain. It can consume, and even overwhelm us until we just can’t wait […]
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Posted in Communications | Tagged Anticipation, commstorm.com |