Your customer service is your brand and it will continue to resonate with customers long after your product or service is forgotten.
Posted in Management | Tagged | 16 Comments
Imagine polling your colleagues to determine what you personally will have for lunch. What about dictating to your neighbours how they should vote? Seems ridiculous right? Yet as silly as that sounds we can get into a decision making rut. Using the same approach for all decisions. When you consider the range of decisions we […]
Posted in Management | Tagged | O Comments
Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business. We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities. They provide great building blocks for effective marketing campaigns but I […]
Posted in Communications | Tagged | O Comments
I was thinking about pictures the other day, pictures of scones to be precise and wondering how I wanted to set the scene for them. What props would work, what lighting would be good, how would I convey quality? It struck me that I was more worried about how the food would look than […]
Posted in Communications, public relations | Tagged | O Comments
I initially wrote this post back in 2013, but a number of factors made me think it was worth another look. The election of Donald Trump and his love of Twitter The creation of “alternate facts” Concerns about fake news and Facebook’s algorithms If you’re wondering about the last point, then consider that your newsfeed […]
Posted in Communications, Government Relations | Tagged | O Comments
Ever notice how easy it is to solve other people’s problems? When presented with someone else’s conundrum it can be easy to assess the possibilities, look at what might work and develop solutions. To the person who owns the challenge, our proposed solutions may seem innovative, creative, and perhaps even ingenious. “How did you come up […]
Posted in Internal Communications, Management | Tagged | 31 Comments
Hello everyone, I’ll ask you all to pardon me for the absence of elegance in this post, but I’m afraid I couldn’t resist this idea once it had slipped into my head. I wish you all the very best of the season and thank you for making this last year such a special one for […]
Posted in Uncategorized | Tagged | 42 Comments
Your body can give away secrets you’d never dream of sharing, so when going into a meeting or presentation, take the time to note your body language and the body language of those around you. Even if you are presenting to a large gathering, you can get a sense of the room based on the […]
Posted in Communications, Government Relations | Tagged | 35 Comments
Perhaps in a time when online personas and personal branding are the norms, it’s not surprising that we would also see the emergence of a concept that is essentially grounded in being true to ourselves.
Posted in Uncategorized | 24 Comments
What would you do if you found out that your best practices had become your worst practices? Would you stop doing them? Most of us would probably say yes, but its not that easy is it? If we could stop when we recognized that something was a bad idea, then we would have far fewer smokers, […]
Posted in Management | Tagged | 26 Comments