Trips, Sniffs and Nerves – Managing You, So You Can Manage Your Message

Nerves are the most common obstacles to the successful delivery of messages. Managing them can often make a difference in how your message is received. The trick is to acknowledge your nerves. If you are feeling a little nervous before a meeting, you may want to take something to settle your stomach. Sometimes eating a few soda crackers does the trick, while other people find using chamomile or mint tea may work best.  Have a breath mint in case your nerves set off a case of bad breath. Don’t have that extra cup of coffee or caffeinated soda, it will only add to your overall jumpiness.  Whatever you do, don’t pop a piece of chewing gum in your mouth, not only can it make any nausea you are feeling worst, you may also find yourself chomping away unattractively.  If you can’t seem to shake your nerves, tell the people that you are meeting with or presenting to that you are a bit nervous.  They are human and can relate to nerves and what’s more, they will generally work to put you at your ease.

If that won’t work, try some of these calming tips:

  • Do some deep breathing exercises, shoulder roles and neck stretches.
  • If your face tends to go red when you are nervous, consider wearing a red or bright shirt to offset your face.
  • Keep your food intake to simple non-fatty foods.
  • Never drink alcohol before a meeting.
  • Avoid taking medication that will make you drowsy.
  • Visualize yourself speaking, imagine yourself confident and assured.
  • Realize that people want you to succeed; they want a good meeting as well.
  • Forget about yourself, the audience is not meeting with you to see YOU, they want to hear your message so focus on your message not you.
  • Try to think ahead of all the possible questions you may be asked.
  • Be yourself, be genuine and natural.
  • Bring cheat notes for yourself in case your mind goes blank.

Keep in mind that all of the adrenaline moving through your system can be used to your advantage. With the extra energy, you are producing you can add passion and excitement to your discussion. If you have done your homework then you are operating at an advantage. You know your audience because you have researched them, you know your presentation content because you have practised it.  You have briefed the participants about what you will be discussing so there are no surprises because surprises at work are a bad idea.  In short, you are prepared for the meeting/presentation.

So now that you’re calm enough to string together a sentence, keep in mind a few things. Little things can easily distract you and others, so don’t do anything that will take away from your message. Wear clothes that are neat and tidy but most of all comfortable. Don’t get caught having to adjust a too tight tie throughout a meeting.  Continuously adjusting your tie can turn into a nervous habit that is distracting and has the additional side effect of making you look like a liar…or a bad Rodney Dangerfield impersonator.

If you have a series of meetings on the same day, wear sensible shoes. Stumbling into the arms of an unsuspecting colleague because the heels on your shoes are too high or your shoes are too tight and your toes have gone numb won’t help you to focus on your issues. Falling flat on your face isn’t exactly going to put you in the right frame of mind either.

Make sure your clothes don’t  detract from your message.  It would be unfortunate if, after taking the time to craft a smart message, the only thing your audience can remember is a low cut blouse or a shirt so loud it should have come with ear plugs.

Bring tissues.  There is nothing more distracting than a runny nose. Not only will you start to sound like a bloodhound on the trail of a fox, but your sniffling will distract you and everyone else in the meeting. On a similar line, avoid strong perfume or a heavy aftershave.   No matter how appealing the scent, in a small enclosed space it can be too much of a good thing.  There are also people with sensitivities or allergies to scent and a brief whiff of a strong cologne can give them a vicious headache or other unpleasant side effects.

A friend of mine was recently telling me about a colleague who had a violent reaction to the smell of chocolate.  Her reaction was so strong that one day when someone accidentally brought it into her space, she took one whiff and was out of commission for three days. Talk about leaving a lasting impression.

My best tip? Try to remember that you are in charge of your message and if you deliver it with confidence, then that’s how it will be received.

Do you have any memorable first impressions or meetings that have gone wrong or right stories to share?  I’d love to hear them.

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A Simple Lesson About Brand Taught By Disney

Day One of Our Disney Trip - Miami 165I went on a Disney Cruise with my kids in February. I specifically chose Disney because my husband wasn’t going with us (he’s busy working on his master’s thesis). I felt that if I was going to travel alone with my kids to unfamiliar places, I needed to have some back up. I needed to be completely confident that no matter what happened, we were covered. I wanted the comfort of a solid brand. Disney does that. It gives me comfort. Disney says you can feel safe taking your kids onto that giant ship and your first cruise.

We had a wonderful time – an excellent vacation complete with 200 plus photos. Based on the conversations I’ve had with different people both during and after my cruise, chances are I would have had an equally wonderful time on a number of other cruise lines too, but that’s not the point. I would not have taken another cruise. I took the cruise because of Disney. When you build a powerful brand, amazing things happen. Grown women dress-up like princesses, executives laugh like pirates and people take risks on new ventures based on your reputation.

So how do you get your brand to where you want it to be? Well if you’re a communications professional working in an association or not-for-profit, the most difficult things to accept are that a) good brand building isn’t up to you and b) you can’t help it along with advertising or promotional work. The best thing you can do to improve your brand is to talk internally. Your brand isn’t about what you portray, it’s about what you do and what the public and your clients perceive about you.

Let’s go back to the cruise for a minute. As you can imagine, if you put thousands of people in a confined space and throw hundreds of over-excited children into the mix, things don’t always go as planned. There were melt downs and temper tantrums, not to mention some of the children‘s bad behavior, but those things never got in the way of service.  The staff was always pleasant, funny, innovative and even on occasion suitably sarcastic. They got adults to laugh off situations that can quickly escalate into anger and distracted children who were revving up to whine. At one point, my 15-year-old came back from the breakfast buffet angry because another passenger had been rude to the server at the counter. When I asked him how the server dealt with the rude passenger, he said, “He just kept trying to do what the passenger asked.”

And there it is in a nutshell. You build a good brand by giving customers what they are asking for. My son didn’t want a scene at breakfast; neither did any of the other passengers at the buffet, so the server did his best not to create one. The result was that my son was angry at the passenger on behalf of the crew member. When a four-year-old girl had a fit while the ship was debarking at one of our island stops, the staff immediately distracted her. They got her attention focused on them and not her parents and managed to keep the rest of us moving.

So if you want to build a strong brand, build a strong service orientation into your team – even if that team only serves internal clients.  Make your raison d’être centred completely on helping your clients be successful. In health care we call it client-centred care, but experienced business people and the folks at Disney simply say, the customer knows best.

Lessons learned

  • Good brands come from good client centered experience.
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Does Working From Home or the Office Really Matter?

Winter TrafficThere have been a few articles, to say the least, on Yahoo C.E.O. Marissa Mayer’s decision to ban all working from home for all Yahoo employees.  Following her earth shattering announcement was a series of, “She had to do it” articles that explained about the shiftless, mindless, non producing consequences that followed from allowing employees to work from home. Or the list of missed opportunities that it represented.

Not long after that came an article in the New Yorker that mockingly explained something that I had been thinking all along. I don’t need to be at home to be non-productive. Statistics have shown for years that the majority of employees are not engaged.  One study indicates that 60% of employees in Canada are disengaged; another 15% are actively disengaged leaving just 25% who care about their work.  By actively disengaged I mean that they are not only not interested in their work, but they spend most of their time at work trying to ensure that others are not interested in their work. As someone who has to manage and motivate, I’d prefer if those actively disengaged employees were at home…permanently, but that’s another discussion.

The problem with employees who work from home and don’t produce isn’t location, among other things its culture and approach.  The work culture, the management approach, the tools provided to employees to do their work, the incentives given and of course, how accountability is reinforced. Working in the office is not going to be a magic wand that solves a lack of engagement, commitment and dare I say it, poor work ethics.

I would be a poor communicator indeed, if I didn’t add that what’s also missing is communications. It would be challenging for even the most dedicated of employees to get their focus right without clear direction and ongoing communications, no matter where they work.  In a world where teams are increasingly spread across continents, never mind cities, the whole debate of home or not home seems a bit moot. We have to learn to adapt our management approach to accommodate the concept that we won’t always be able to see our employees.

We have the technology required to do it. We have webcast, podcast, teleconference calls, videoconferencing, email and that ancient technology called faxes among other things. Yes, people still use fax machines. We can Jostle or Jive our employees into better engagement, we can even use Facebook, LinkedIn, Google Plus or any other interactive medium to inform and take a pulse. We just have to figure out how to use that technology to help us effectively manage and motivate staff.

I’m in Ottawa, Ontario and I have someone who reports to me from Halifax, Nova Scotia.  She is easily one of the most dedicated employees I’ve ever had the pleasure of working with. I don’t worry about what she’s doing.  I don’t debate the merits of having someone reporting to me that I can’t lay eyes on every day. I know what she’s doing based on weekly reports, calls and daily emails. I also get a clue from the products she produces and the services she delivers to our internal clients. We brainstorm on the phone and I have made fun of her by email.

I should also add that I work for an organization that has 5000 employees, the vast majority of whom work independently taking care of clients in their homes.  These incredible employees spend their days on their own and rarely take time for lunch, never mind making their way into an office.  They epitomize dedication, commitment and have a work ethic second to none. As it happens, the majority of the home and community care sector operates this way. So I think before jumping into the, “You need to be in an office to be productive” line, the more critical question is, what kind of culture have you created for employees to be productive in?

For the record, I’ve stared into space from my office desk and worked 12 hours without pause from home. I have also had great impromptu conversations that produced useful insights while I’m in the office and have been known to put a load of laundry on while at home.  There is no magic related to location. The only real impact that working from home has on productivity, is lower traffic volumes.

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