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Warming Up The Audience Before Delivering Your Message

As a consultant I have walked into rooms where the temperature was so cold I debated getting gloves, but whether I’m lobbying or speaking at an event, I always warm up my audience before delivering my message. When they’re warm, I’m hot. A Story from the Field The CEO of the large pharmaceutical company was […]

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Every Contact Counts – First Impressions

Ever start off to do what looks like a simple piece of communications or engagement only to find that you have actually achieved something very different? Well the two young men in the following story set off to deliver some tickets, what they accomplished was some bad government relations and some very effective, albeit negative, […]

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