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The Power and Pain of Polling

In North America, we poll on anything we can imagine. From toilet paper preferences to preferred political leaders. We poll and poll and use those results to make a host of decisions.  Most of us either believe that polling results are completely useless or absolutely insightful. Sometimes they are both. After all, an insight into […]

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Posted in Marketing, public relations | Tagged , , | 36 Comments


5 Hacks for Decision Making

Not being able to make decisions can create paralysis in your life. Indecision can cost you your business, end relationships and make even the easiest of activities complex. Often, if you can’t make a decision then you are probably afraid of something. Before you can begin to consider your options, you need to lose the fear. […]

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Posted in Leadership, Management | Tagged , , | 7 Comments


Marketing Attitude

Marketing Attitude, what story is your brand telling?

It was my third day of business travel and I was tired but looking forward to a seminar on motivation. About halfway through the presentation, I realized that the longer I stayed the more demotivated I felt. The speaker was engaging,  she was actually quite funny, but her material was dated. My table-mates were a […]

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Posted in Communications, Marketing | Tagged , , | 10 Comments


The Truth About Elevator Pitches

What no one really tells you about elevator pitches is that they aren’t actually pitches. They are not even soft sales lobs. That’s right, no elevator pitch has ever sold a product, got someone hired, garnered angel funding or earned a new client. Is that surprising? Think about it, would you hire someone or spend […]

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Posted in Communications | Tagged , | 12 Comments