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How to decide

Imagine polling your colleagues to determine what you personally will have for lunch. What about dictating to your neighbours how they should vote? Seems ridiculous right? Yet as silly as that sounds we can get into a decision making rut. Using the same approach for all decisions. When you consider the range of decisions we […]

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5 Ways To Be Strategic with Data

Updated in August 2017 Big data, metrics, indicators and statistics are the words we use to describe how we measure success in business.  We look to the information we gather from surveys, buying habits and online activity to name a few resources, to indicate preferences, trends and opportunities.  They provide great building blocks for effective […]

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