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Why Spying Will Make Us Communities Again

COMMSTORM

Over the last few weeks I’ve had lots of practice at feeling awkward for strangers. There always seems to be a new, uneasy revelation in the news about someone’s privacy being invaded. Around the world and in my own neighborhood privacy breaches seem to abound and as these various pieces of information are aired I […]

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Making A Profit With Charity – Cause Marketing

COMMSTORM

One of the most challenging aspects of doing marketing for a charity is the apparent conflict of interest the role represents. When donors give money to a charity, they want to know that their money is going directly to the people in need.  This means that when organizations are considered for giving, donors will often […]

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